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Mass Customization

Engineering and Managing Global Operations

  • Book
  • © 2011

Overview

  • Covers mass customization in the context of global industrial economics and operations
  • Includes case studies from the service industry
  • Contains chapters written by international experts
  • Includes supplementary material: sn.pub/extras

Part of the book series: Springer Series in Advanced Manufacturing (SSAM)

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Table of contents (17 chapters)

  1. Mass Customization Contexts

  2. Engineering and Management of Mass Customized Products

  3. Engineering and Management of Processes for Mass Customization

  4. Mass Customization: Case Studies

Keywords

About this book

Mass customization (MC) has been hailed as a successful operations strategy across manufacturing and service industries for the past three decades. However, the wider implications of using MC approaches in the broader industrial and economic environment are not yet clearly understood. Mass Customization: Engineering and Managing Global Operations presents emerging research on the role of MC and personalization in today’s international operations context. The chapters cover MC in the context of global industrial economics and operations. Moreover, the book discusses MC topics that are relevant to the manufacturing and service sectors, such as: • product platforms; • learning curve modeling; • additive manufacturing; and • service customization. Case studies in manufacturing (e.g., apparel and transportation) and services (e.g., banking and virtual worlds) are also included. Mass Customization: Engineering and Managing Global Operations is a valuable text for mass customization researchers and practitioners. Researchers will find a selection of chapters prepared by internationally renowned authors, comprising most of their recent research in MC. Engineering professionals will be drawn by the vivid discussion of operational aspects and methods of MC, as well as by the selection of cases illustrating their practical application.

Editors and Affiliations

  • Industrial and Transportation Engineering Department, Federal University of Rio Grande do Sul, Porto Alegre, Brazil

    Flavio S. Fogliatto

  • Haskayne School of Business, University of Calgary, Calgary, Canada

    Giovani J. C. da Silveira

About the editors

Flavio S. Fogliatto is Professor of Engineering in the Industrial and Transportation Engineering Department of the Federal University of Rio Grande do Sul, Porto Alegre, Brazil.

Giovani J.C. da Silveira is an associate professor in the Haskayne School of Business at the University of Calgary, Calgary, Canada.

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