Proactive Data Mining with Decision Trees

1. Front Matter

   Pages i-x

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2. Introduction to Proactive Data Mining

   • Haim Dahan, Shahar Cohen, Lior Rokach, Oded Maimon

   Pages 1-14

3. Proactive Data Mining: A General Approach and Algorithmic Framework

   • Haim Dahan, Shahar Cohen, Lior Rokach, Oded Maimon

   Pages 15-20

4. Proactive Data Mining Using Decision Trees

   • Haim Dahan, Shahar Cohen, Lior Rokach, Oded Maimon

   Pages 21-33

5. Proactive Data Mining in the Real World: Case Studies

   • Haim Dahan, Shahar Cohen, Lior Rokach, Oded Maimon

   Pages 35-61

6. Sensitivity Analysis of Proactive Data Mining

   • Haim Dahan, Shahar Cohen, Lior Rokach, Oded Maimon

   Pages 63-85

7. Conclusions

   • Haim Dahan, Shahar Cohen, Lior Rokach, Oded Maimon

   Pages 87-88

This book explores a proactive and domain-driven method to classification tasks. This novel proactive approach to data mining not only induces a model for predicting or explaining a phenomenon, but also utilizes specific problem/domain knowledge to suggest specific actions to achieve optimal changes in the value of the target attribute. In particular, the authors suggest a specific implementation of the domain-driven proactive approach for classification trees. The book centers on the core idea of moving observations from one branch of the tree to another. It introduces a novel splitting criterion for decision trees, termed maximal-utility, which maximizes the potential for enhancing profitability in the output tree. Two real-world case studies, one of a leading wireless operator and the other of a major security company, are also included and demonstrate how applying the proactive approach to classification tasks can solve business problems. Proactive Data Mining with Decision Trees is intended for researchers, practitioners and advanced-level students.

• active learning
• data mining
• decision trees
• maximal-utility splitting criterion
• optimization

From the book reviews:

“This concise (88 page) book introduces readers to the basic concepts of proactive data mining with decision trees. … The book is very well written, easy to understand, and easy to follow. Each chapter is well organized. … The book is especially useful for practitioners who would like to get started in using data mining tools for business applications.” (Xiannong Meng, Computing Reviews, October, 2014)

• Dep. of Industrial Engineering, Tel Aviv University, Ramat Aviv, Israel

  Haim Dahan

• Dep. of Industrial Engineering & Managem, Shankar College of Engineering and Desig, Ramat Gan, Israel

  Shahar Cohen

• Information Systems Engineering, Ben-Gurion University, Beer-Sheva, Israel

  Lior Rokach

• Dept. Industrial Engineering, Tel Aviv University, Ramat Aviv, Israel

  Oded Maimon

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