Overview
- Learn how to be an effective executive through case studies, principles, and methodologies presented in the book
- Analyze the structure, size, growth rate, and key growth and profitability drivers of six different industries, including consumer electronics, online entertainment, grocery, and more
- Study a step-by-step methodology that will allow you to create an effective strategy to boost the odds of capturing the ecommerce edge
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Table of contents (8 chapters)
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Front Matter
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Exploring Strategic Mindset by Industry
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Front Matter
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Implications for Leaders
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Front Matter
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Back Matter
Keywords
About this book
Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times.
Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies. Author Peter S. Cohan expertly guides you from one case study to the next and makes topics enthralling even for the non-industry layperson.
Goliath Strikes Back helps executives create an effective strategy in the modern ecommerce realm. Business professionals and outside enthusiasts alike are in for fascinating insights from Cohan about the mindsets and strategies of successful companies and their leaders. Changing strategies on a dime has always been essential in commerce, and never more so than in ecommerce’s industry overhaul. Don’t get left behind.
What You Will Learn
- What to emulate and what to avoid by studying the mindsets and strategies of the successful and unsuccessful companies
- How companies can identify, attract, hire and motivate executives who embody the strategic mindset needed to remain successful
- An insight into six key industries, including consumer electronics and grocery, to understand why companies are failing or succeeding
Who This Book Is For
Executives, business professionals, business students, andcurious laypeople
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Goliath Strikes Back
Book Subtitle: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups
Authors: Peter S. Cohan
DOI: https://doi.org/10.1007/978-1-4842-6519-2
Publisher: Apress Berkeley, CA
eBook Packages: Business and Management, Apress Access Books, Business and Management (R0)
Copyright Information: Peter S. Cohan 2020
Softcover ISBN: 978-1-4842-6518-5Published: 26 November 2020
eBook ISBN: 978-1-4842-6519-2Published: 25 November 2020
Edition Number: 1
Number of Pages: XV, 175
Number of Illustrations: 13 b/w illustrations
Topics: Business Strategy/Leadership, Market Research/Competitive Intelligence, Start-Ups/Venture Capital, Organization, Innovation/Technology Management