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Managing in Uncertainty: Theory and Practice

  • Book
  • © 1998

Overview

Editors:
  1. Constantin Zopounidis

    1. Technical University of Crete, Chania, Greece

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    You can also search for this editor in PubMed   Google Scholar

  2. Panos M. Pardalos

    1. University of Florida, USA

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    You can also search for this editor in PubMed   Google Scholar

Part of the book series: Applied Optimization (APOP, volume 19)

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Table of contents (35 chapters)

  1. Front Matter

    Pages i-xiii
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  2. Finance

    1. Front Matter

      Pages 1-1
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    2. Country Risk Assessment

      1. A Review of Country Risk Assessment Approaches: New Empirical Evidence
        • Constantin Zopounidis, Konstantina Pentaraki, Michael Doumpos
        Pages 5-22
      2. Political Risk and Stock Market Development
        • Costas Siriopoulos, Dimitrios Asteriou
        Pages 23-30
      3. Construction of a Simplified Index of Country Risk: The Case of Europe
        • Juan Carlos Ayala Calvo, Txomin Iturralde Jainaga, Arturo Rodríguez Castellanos
        Pages 31-45

    3. Quantitative Techniques in Business Economics

      1. The Importance of Order for the Decision in Uncertainty
        • Jaume Gil Aluja
        Pages 49-61
      2. Business and Economic Education - Criteria for Choice of Studies and Student Expectations
        • Iordanis N. Floropoulos, Charalambos T. Spathis, Dimitrios V. Kousenidis, Christos I. Negakis
        Pages 63-72
      3. Chaotic Oscillations in Real Economic Time Series Data: Evaluation of Logistic Model Fit and Forecasting Performance
        • John Dimoticalis, Sotiris Zontos, Christos H. Skiadas
        Pages 73-92
      4. Evaluation of a Neuro-Fuzzy Scheme Forecasting Exchange Rates
        • George Tselentis, George Dounias
        Pages 93-101
      5. Economics of Energy and Treatment of Uncertainty to Incorporate Environmental Considerations in Investment Decisions
        • D. Diakoulaki, S. Mirasgedis, L. Papayannakis
        Pages 103-117
      6. Mergers in the Spanish Savings Banks and their Presence in the Market: A Cause-Effect Analysis on an Autonomous Scale
        • Enrique J. Buch Gómez, Roberto Cabaleiro Casal
        Pages 119-135

    4. Portfolio Management Techniques

      1. On Distributions for Stock Returns: A Survey of Empirical Investigations
        • József Varga
        Pages 139-151
      2. A Case Study of Use of Artificial Options in the Athens Stock Exchange
        • Michael Michalopoulos, Constantin Zopounidis
        Pages 153-160

    5. Multicriteria Analysis in Credit Cards Assessment

      1. Multicriteria Decision Aid in Credit Cards Assessment
        • Constantin Zopounidis, Panos M. Pardalos, Michael Doumpos, Thelma Mavridou
        Pages 163-178

  3. Marketing

    1. Front Matter

      Pages 179-179
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    2. Advertising Techniques and Consumer Policy

      1. Memory-Based Advertising Effectiveness Techniques: Recall versus Recognition
        • Asunción Beerli Palacio, Josefa D. Martín Santana
        Pages 183-201
      2. Controlling Uncertainty in a Spanish National and European Setting Faced with Illicit Advertising
        • Agueda Esteban Talaya, Cristina Olarte Pacual, Eva Reinares Lara, Manuela Saco Vázquez
        Pages 203-213
      3. Theory and Practice about Risk in the Incorrect Management Associations Between Store Image and Private Label Products in Spanish Supermarkets
        • Agueda Esteban Talaya, Pedro Reinares Lara, Mercedes Rozano Suplet
        Pages 215-230
      4. The Effectiveness of the Shopwindow and its Relationship with the Types of Consumer Purchase. An Empirical Study
        • Ma. del Rocío Martínez Torres, Ma. Elena Sánchez del Río Vázquez, María Sancho Mejías, Manuela Vega Vázquez
        Pages 231-243

    3. Artificial Intelligence, Multicriteria Analysis and Marketing Decisions

      1. Identifying Consumer’s Preferences Using Artificial Neural Network Techniques
        • Nikolaos F. Matsatsinis, Christos N. Hatzis, Andreas P. Samaras
        Pages 247-259
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Keywords

About this book

This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing.
Audience: Researchers and professionals from operations research, management science and economics.

Editors and Affiliations

  • Technical University of Crete, Chania, Greece

    Constantin Zopounidis

  • University of Florida, USA

    Panos M. Pardalos

Bibliographic Information

  • Book Title: Managing in Uncertainty: Theory and Practice

  • Editors: Constantin Zopounidis, Panos M. Pardalos

  • Series Title: Applied Optimization

  • DOI: https://doi.org/10.1007/978-1-4757-2845-3

  • Publisher: Springer New York, NY

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Science+Business Media Dordrecht 1998

  • Hardcover ISBN: 978-0-7923-5110-8Published: 31 August 1998

  • Softcover ISBN: 978-1-4419-4801-4Published: 03 December 2010

  • eBook ISBN: 978-1-4757-2845-3Published: 17 April 2013

  • Series ISSN: 1384-6485

  • Edition Number: 1

  • Number of Pages: XIII, 541

  • Number of Illustrations: 61 b/w illustrations

  • Topics: Management, Finance, general, Marketing, Operations Research/Decision Theory

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