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Intelligent Support Systems for Marketing Decisions

  • Book
  • © 2003

Overview

Authors:
  1. Nikolaos F. Matsatsinis

    1. Technical University of Crete, Crete, Greece

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    You can also search for this author in PubMed   Google Scholar

  2. Yannis Siskos

    1. Technical University of Crete, Crete, Greece

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    You can also search for this author in PubMed   Google Scholar

Part of the book series: International Series in Operations Research & Management Science (ISOR, volume 54)

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-ix
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  2. Marketing Decisions

    1. Front Matter

      Pages 1-1
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    2. Decision analysis and support

      • Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 3-20

    3. The structure of marketing decisions

      • Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 21-59

    4. Strategic Marketing Decisions

      • Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 61-82

  3. Intelligent Support Systems

    1. Front Matter

      Pages 83-83
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    2. Information Systems

      • Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 85-110

    3. Decision Support Systems

      • Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 111-169

    4. Advanced Decision Support Systems

      • Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 171-220

    5. Intelligent Decision Support Methods

      • Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 221-272

    6. Intelligent Decision Support Systems in Marketing

      • Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 273-336

  4. New Methodology — Applications

    1. Front Matter

      Pages 337-337
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    2. New Product Development Methodology

      • Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 339-366

    3. Analysis and Design of MARKEX

      • Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 367-402

    4. Applications in Marketing

      • Nikolaos F. Matsatsinis, Yannis Siskos
      Pages 403-421

  5. Back Matter

    Pages 423-514
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Keywords

About this book

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions.

Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.

Reviews

From the reviews:

"This book deals with the influences of multicriteria analysis, decision support systems and artificial intelligence approaches on marketing approaches. Special emphasis is given to the area of new product development and formation penetration strategies. The authors claim that this is the first book bringing all these aspects together. … It is well written and clearly structured." (Stefan Nickel, Zentralblatt MATH, Vol. 1072 (23), 2005)

Authors and Affiliations

  • Technical University of Crete, Crete, Greece

    Nikolaos F. Matsatsinis, Yannis Siskos

Bibliographic Information

  • Book Title: Intelligent Support Systems for Marketing Decisions

  • Authors: Nikolaos F. Matsatsinis, Yannis Siskos

  • Series Title: International Series in Operations Research & Management Science

  • DOI: https://doi.org/10.1007/978-1-4615-1147-2

  • Publisher: Springer New York, NY

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Science+Business Media New York 2003

  • Hardcover ISBN: 978-1-4020-7194-2Published: 30 September 2002

  • Softcover ISBN: 978-1-4613-5415-4Published: 30 October 2012

  • eBook ISBN: 978-1-4615-1147-2Published: 06 December 2012

  • Series ISSN: 0884-8289

  • Series E-ISSN: 2214-7934

  • Edition Number: 1

  • Number of Pages: IX, 514

  • Topics: Marketing, Operations Research/Decision Theory

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