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Table of contents (15 chapters)
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Front Matter
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Back Matter
About this book
-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers.
-e-procurement for the purchase strategy,
-interactive communication with websites,
-e-ticketing for the airlines to reach final consumers.
Authors and Affiliations
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Toulouse Business School (ESC Toulouse), France
Philippe Malaval
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Business Conseil, France
Christophe Bénaroya
Bibliographic Information
Book Title: Aerospace Marketing Management
Book Subtitle: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers
Authors: Philippe Malaval, Christophe Bénaroya
DOI: https://doi.org/10.1007/978-1-4615-1065-9
Publisher: Springer New York, NY
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eBook Packages: Springer Book Archive
Copyright Information: Springer Science+Business Media New York 2002
Hardcover ISBN: 978-1-4020-7151-5Published: 31 May 2003
Softcover ISBN: 978-1-4613-5377-5Published: 13 October 2012
eBook ISBN: 978-1-4615-1065-9Published: 06 December 2012
Edition Number: 1
Number of Pages: XVIII, 536
Topics: Marketing, Automotive Engineering, Business and Management, general