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Table of contents (9 chapters)
Keywords
About this book
Authors and Affiliations
Bibliographic Information
Book Title: Dynamic Models of Advertising Competition
Authors: Gary M. Erickson
Series Title: International Series in Quantitative Marketing
DOI: https://doi.org/10.1007/978-1-4615-1031-4
Publisher: Springer New York, NY
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eBook Packages: Springer Book Archive
Copyright Information: Springer Science+Business Media New York 2003
Hardcover ISBN: 978-1-4020-7267-3Published: 31 October 2002
Softcover ISBN: 978-1-4613-5360-7Published: 31 October 2012
eBook ISBN: 978-1-4615-1031-4Published: 06 December 2012
Series ISSN: 0923-6716
Series E-ISSN: 2199-1057
Edition Number: 2
Number of Pages: VII, 147
Topics: Marketing