Editors:
Brings research from media and communication studies to the design of health interventions to address child obesity
Special focus on social media and racial and ethnic health disparities
Emphasis on topics related to how the media communicate health-related messages about food, nutrition and diet that influence childhood obesity
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Table of contents (24 chapters)
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Front Matter
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Overview, The IOM Report, and Integrated Marketing Communications
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Front Matter
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Legal, Ethical, and Policy Implications of Advertising
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Front Matter
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Measuring the Impact of Advertising Effects
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Front Matter
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A Global Perspective of Food Marketing and the Role of Place
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Front Matter
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About this book
Editors and Affiliations
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Newark and New Brunswick, Management and Global Business Departmen, Rutgers Business School, Newark, USA
Jerome D. Williams
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, Dept of Kinesiology and Health Education, University of Texas at Austin, Austin, USA
Keryn E. Pasch
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Johns Hopkins University, Baltimore, USA
Chiquita A. Collins
About the editors
Bibliographic Information
Book Title: Advances in Communication Research to Reduce Childhood Obesity
Editors: Jerome D. Williams, Keryn E. Pasch, Chiquita A. Collins
DOI: https://doi.org/10.1007/978-1-4614-5511-0
Publisher: Springer New York, NY
eBook Packages: Medicine, Medicine (R0)
Copyright Information: Springer Science+Business Media New York 2013
Hardcover ISBN: 978-1-4614-5510-3Published: 13 February 2013
Softcover ISBN: 978-1-4899-9247-5Published: 06 March 2015
eBook ISBN: 978-1-4614-5511-0Published: 12 February 2013
Edition Number: 1
Number of Pages: XXXII, 542
Number of Illustrations: 76 b/w illustrations