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  • Book
  • © 2013

College Sports Inc.

How Commercialism Influences Intercollegiate Athletics

Authors:

  1. Frank P. Jozsa Jr.

    1. Pfeiffer University, Tega Cay, USA

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  • Investigates current developments, problems, and reforms associated with sports programs of schools in higher education
  • Emphasizes how some schools reallocated their resources to compete athletically and to expand, market, and operate their major and minor sports
  • Examines how colleges and universities can increase their revenue base and inform their athletic directors, coaches, and student-athletes about potential issues with commercialism
  • Includes supplementary material: sn.pub/extras

Part of the book series: SpringerBriefs in Economics (BRIEFSECONOMICS)

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xiv
    PDF

  2. Introduction

    • Frank P. Jozsa Jr.
    Pages 1-11

  3. Intercollegiate Athletics

    • Frank P. Jozsa Jr.
    Pages 13-26

  4. Sports Finance

    • Frank P Jozsa Jr
    Pages 27-39

  5. Department of Athletics

    • Frank P.  Jozsa Jr
    Pages 41-54

  6. Student Athletes Environment

    • Frank P. Jozsa Jr.
    Pages 55-67

  7. Sports Events and Facilities

    • Frank.P Jozsa Jr.
    Pages 69-80

  8. Conclusion

    • Frank P. Jozsa Jr
    Pages 81-89

  9. Back Matter

    Pages 91-119
    PDF
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About this book

​For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.​​
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Keywords

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Authors and Affiliations

  • Pfeiffer University, Tega Cay, USA

    Frank P. Jozsa Jr.

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Bibliographic Information

  • Book Title: College Sports Inc.

  • Book Subtitle: How Commercialism Influences Intercollegiate Athletics

  • Authors: Frank P. Jozsa Jr.

  • Series Title: SpringerBriefs in Economics

  • DOI: https://doi.org/10.1007/978-1-4614-4969-0

  • Publisher: Springer New York, NY

  • eBook Packages: Business and Economics, Economics and Finance (R0)

  • Copyright Information: The Author(s) 2013

  • Softcover ISBN: 978-1-4614-4968-3Published: 01 September 2012

  • eBook ISBN: 978-1-4614-4969-0Published: 24 October 2012

  • Series ISSN: 2191-5504

  • Series E-ISSN: 2191-5512

  • Edition Number: 1

  • Number of Pages: XIV, 119

  • Topics: Labor Economics, Management, Economic Policy

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Buy it now

eBook USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

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