Overview
- Covers topics relating to e-commerce not found in many competing books such as Open Source, Online Research, M-Commerce, Peer-to-peer systems
- Includes 10 case studies that illustrate e-commerce concepts
- Each chapter includes Learning Objectives and Review Questions to highlight the major ideas and goals?
- Includes supplementary material: sn.pub/extras
Part of the book series: Springer Texts in Business and Economics (STBE)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (11 chapters)
-
Front Matter
-
Fundamentals
-
Front Matter
-
-
Strategy
-
Front Matter
-
-
Back Matter
Keywords
About this book
​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems.
E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
Authors and Affiliations
About the author
Sanjay Mohapatra received his B.E. from NIT Rourkela, M.Tech from IIT Madras, PGDBM XIMB, India and has finished his Ph.D. from Utkal University, India under management department. At present, he is an associate professor in Information Systems in XIMB, India. Professor Mohapatra has more than 21 years of industry experience. He has worked in various capacities in organizations like Hindusthan Aeronautics Limited, Larsen & Toubro, PricewaterHouse, Infosys, Polaris & J&B Software. His teaching interests are in IT Strategy and Management Information Systems and research interests are in the area of IT enabled processes. He has authored/co-authored ten books, more than twenty papers in peer reviewed international journals.
Bibliographic Information
Book Title: E-Commerce Strategy
Book Subtitle: Text and Cases
Authors: Sanjay Mohapatra
Series Title: Springer Texts in Business and Economics
DOI: https://doi.org/10.1007/978-1-4614-4142-7
Publisher: Springer New York, NY
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Science+Business Media New York 2013
Hardcover ISBN: 978-1-4614-4141-0Published: 16 August 2012
Softcover ISBN: 978-1-4899-7344-3Published: 08 August 2014
eBook ISBN: 978-1-4614-4142-7Published: 02 October 2012
Series ISSN: 2192-4333
Series E-ISSN: 2192-4341
Edition Number: 1
Number of Pages: XVIII, 262
Topics: IT in Business, e-Commerce/e-business, Information Systems Applications (incl. Internet)