Skip to main content
SpringerLink
Log in
Book cover

Boundary-Spanning Marketing Organization

A Theory and Insights from 31 Organization Theories

  • Book
  • © 2011

Overview

Authors:
  1. G. Tomas M. Hult

    1. Michigan State University, USA, East Lansing, USA

    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Briefs in Business
  • Includes supplementary material: sn.pub/extras

Part of the book series: SpringerBriefs in Business (BRIEFSBUSINESS, volume 20)

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 34.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 49.95
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (4 chapters)

  1. Front Matter

    Pages i-viii
    Download chapter PDF

  2. Introduction

    • G. Tomas M. Hult
    Pages 1-5

  3. A Theory of the Boundary-Spanning Marketing Organization

    • G. Tomas M. Hult
    Pages 7-24

  4. Organization Theories Can Inform Research on the Marketing Organization

    • G. Tomas M. Hult
    Pages 25-56

  5. Discussion, Insights, and Implications

    • G. Tomas M. Hult
    Pages 57-65

  6. Back Matter

    Pages 67-78
    Download chapter PDF
Back to top

Keywords

About this book

​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.

Authors and Affiliations

  • Michigan State University, USA, East Lansing, USA

    G. Tomas M. Hult

Bibliographic Information

  • Book Title: Boundary-Spanning Marketing Organization

  • Book Subtitle: A Theory and Insights from 31 Organization Theories

  • Authors: G. Tomas M. Hult

  • Series Title: SpringerBriefs in Business

  • DOI: https://doi.org/10.1007/978-1-4614-3819-9

  • Publisher: Springer New York, NY

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Academy of Marketing Science 2011

  • Softcover ISBN: 978-1-4614-3818-2Published: 24 April 2012

  • eBook ISBN: 978-1-4614-3819-9Published: 24 April 2012

  • Series ISSN: 2191-5482

  • Series E-ISSN: 2191-5490

  • Edition Number: 1

  • Number of Pages: VIII, 78

  • Number of Illustrations: 1 b/w illustrations

  • Topics: Marketing, Management

Publish with us

Policies and ethics

Back to top

Search

Navigation