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  • © 2012

Technology and Consumption

Understanding Consumer Choices and Behaviors

Authors:

  • Uniquely focused on the transformation of consumer behaviors due to innovations in technology
  • Examines the major areas of consumer interactions with technologies such as shopping, payment, and entertainment
  • Provides up-to-date information on changes from both the supply and demand sides
  • Features a critical perspective analyzing causes and effects of behavioral transformations currently taking place
  • Provides examples to relate to everyday life of consumers in class discussions
  • Includes supplementary material: sn.pub/extras
  • Includes supplementary material: sn.pub/extras

Part of the book series: International Series on Consumer Science (ISCS)

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eBook USD 84.99
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Softcover Book USD 109.99
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Hardcover Book USD 109.99
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  • Durable hardcover edition
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Table of contents (8 chapters)

  1. Front Matter

    Pages i-xiii
  2. Shop Till We Drop?

    • Ruby Roy Dholakia
    Pages 65-93
  3. Entertaining Ourselves to Death

    • Ruby Roy Dholakia
    Pages 95-120
  4. Reach Out and Touch Anyone, Everyone

    • Ruby Roy Dholakia
    Pages 121-142
  5. Buy Now, Pay Later: Financing the Future

    • Ruby Roy Dholakia
    Pages 143-171
  6. Back Matter

    Pages 209-211

About this book

Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies.

In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social changes, an emphasis is placed on women and children. As it is important to understand the entry paths and factors that influence them, the book also introduces a research framework to understanding the adoption and utilization of household technologies. In the second section, the book examines specific household technologies and consumption experiences including shopping choices and behaviors, entertainment outlets and availability, communications technologies, and working at home. The book concludes with a section on the relationships between marketers and consumers.

Authors and Affiliations

  • College of Business Administration, University of Rhode Island, Kingston, USA

    Ruby Roy Dholakia

Bibliographic Information

Buy it now

Buying options

eBook USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access