Attitudinal Judgment

1. Front Matter

   Pages i-xvi

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2. Value, Relativity, and Polarization

   1. Front Matter

      Pages 1-1

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   2. Value Judgments: Toward a Relational Theory of Happiness

      • Allen Parducci

      Pages 3-21

   3. Psychological Perspective in Attitude Research

      • Harry S. Upshaw, Thomas M. Ostrom

      Pages 23-41

   4. Accentuation Theory, Polarization, and the Judgment of Attitude Statements

      • J. Richard Eiser, Joop van der Pligt

      Pages 43-63

   5. The Polarizing Effects of Affective Intensity

      • Charles M. Judd, Joel T. Johnson

      Pages 65-82

3. Intergroup Attitudes

   1. Front Matter

      Pages 83-83

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   2. Attributing Attitudes to Members of Groups

      • Donald Granberg

      Pages 85-108

   3. Stereotyping and Sampling Biases in Intergroup Perception

      • Myron Rothbart, Robyn Dawes, Bernadette Park

      Pages 109-134

   4. Language and Intergroup Attitudes

      • Ellen Bouchard Ryan, Miles Hewstone, Howard Giles

      Pages 135-158

4. Salience, Schematic Processing, and Attitude Change

   1. Front Matter

      Pages 159-159

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   2. Dimensional Salience, Judgment, and Attitudes

      • Joop van der Pligt, J. Richard Eiser

      Pages 161-177

   3. Attitudes and Attitude Change: Mindlessness-Mindfulness Perspective

      • Mark Palmerino, Ellen Langer, Daniel McGillis

      Pages 179-195

   4. Schematic Bases of Belief Change

      • Jennifer Crocker, Susan T. Fiske, Shelley E. Taylor

      Pages 197-226

5. Back Matter

   Pages 227-239

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Despite the central place that the study of attitudes has long held in social psycho­ logical research, the last decade or so has been relatively quiet as far as the de­ velopment of attitude theory has been concerned. If one looks back to the Yale studies on communication and persuasion in the 1950s, followed by the massive literature derived from cognitive dissonance theory and its alternatives, there may be a temptation to think that the well of researchable questions has run almost dry. The purpose of this book is to convince the reader that this is not the case. On the contrary, a new look at the concept of attitude offers the prospect of as rich and varied a range of questions as ever before. The term "new look" is an old one in social psychology. It was used 30 to 40 years ago as the designation for the school of thought which held that "basic" psychological processes such as perception, cognition, learning, and memory could be influenced by attitudes, motives, and values. There are still lessons to be learned from that period, and the new "new look" that is now emerging incorporates some of these same themes, albeit in the context of changing issues and emphases.

• Attribution
• Einstellung (Psychol.)
• Nation
• Persuasion
• Stereotyp
• Urteil (Soz.)
• communication
• social psychology

• Department of Psychology, University of Exeter, Exeter, England

  J. Richard Eiser

Policies and ethics