Skip to main content
SpringerLink
Log in
SpringerLink
Log in

Agricultural Marketing and Consumer Behavior in a Changing World

  • Book
  • © 1997

Overview

Editors:
  1. Berend Wierenga

    1. Erasmus University Rotterdam, Netherlands

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  2. Aad Tilburg

    1. Wageningen Agricultural University, Netherlands

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  3. Klaus Grunert

    1. Aarhus School of Business, Denmark

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  4. Jan-Benedict E. M. Steenkamp

    1. Wageningen Agricultural University, Netherlands
      Catholic University of Leuven, Belgium

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  5. Michel Wedel

    1. University of Groningen, Netherlands

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (15 chapters)

  1. Front Matter

    Pages i-xii
    Download chapter PDF

  2. The Changing Competitive Environment

    1. Front Matter

      Pages 1-1
      Download chapter PDF

    2. New Areas in Agricultural and Food Marketing

      • Klaus G. Grunert, Hanne Harmsen, Hanne Hartvig Larsen, Elin Sørensen, Søren Bisp
      Pages 3-30

    3. Competing for the Future in the Agricultural and Food Channel

      • Berend Wierenga
      Pages 31-55

    4. Marketing Analysis for Agricultural Development: Suggestions for a New Research Agenda1

      • Willem G. Janssen, Aad van Tilburg
      Pages 57-74

    5. The Impact of Changing Pig Welfare Preferences on the Economics of Pork Production-Marketing Chains

      • Marjan den Ouden, Ruud B. M. Huirne, Aalt A. Dijkhuizen
      Pages 75-91

  3. Evolution in Channels and Institutions

    1. Front Matter

      Pages 93-93
      Download chapter PDF

    2. Evolution of Agricultural Marketing Institutions: A Channel Approach

      • Matthew T. G. Meulenberg
      Pages 95-108

    3. The Impact of Changes in the Power and Information Balance Upon the Quality of Supplier-Reseller Relationships in Food Marketing Channels

      • Gerrit H. van Bruggen, Louis P. Bucklin
      Pages 109-123

    4. Hedging Risk in Agricultural Futures Markets

      • Joost M. E. Pennings, Matthew T. G. Meulenberg
      Pages 125-140

  4. Dynamics in Consumer Behavior

    1. Front Matter

      Pages 141-141
      Download chapter PDF

    2. Dynamics in Consumer Behavior with Respect to Agricultural and Food Products

      • Jan-Benedict E. M. Steenkamp
      Pages 143-188

    3. The Identification of Sensory Dimensions of Food Products from Scanner Data Using the Stunmix Methodology

      • Michel Wedel
      Pages 189-200

    4. Quality Labeling as Instrument to Create Product Equity: The Case of IKB in the Netherlands

      • Hans C. M. van Trijp, Jan-Benedict E. M. Steenkamp, Math J. J. M. Candel
      Pages 201-215

    5. Means-End Chain Theory and Laddering in Agricultural Marketing Research1

      • Anke Audenaert, Jan-benedict E. M. Steenkamp
      Pages 217-230

    6. Consumer Search and Surplus in Markets with Differentiated Food Products

      • Andreas Böcker
      Pages 231-243

    7. Testing for the Intertemporal Separability Hypothesis on Italian Food Demand

      • José Alberto Molina, Franco Rosa
      Pages 245-259

    8. An Analysis of Changes in Portuguese Meat Consumption

      • M. Madalena Barreira, M. Filomena Duarte
      Pages 261-273

    9. A Test of Differences in Food Demand Among European Consumers: A Dynamic Approach

      • Ana M. Angulo, José M. Gil, Azucena Gracia
      Pages 275-294

  5. Back Matter

    Pages 295-315
    Download chapter PDF
Back to top

Keywords

About this book

As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support.
This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector.
This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.

Editors and Affiliations

  • Erasmus University Rotterdam, Netherlands

    Berend Wierenga

  • Wageningen Agricultural University, Netherlands

    Aad Tilburg, Jan-Benedict E. M. Steenkamp

  • Aarhus School of Business, Denmark

    Klaus Grunert

  • Catholic University of Leuven, Belgium

    Jan-Benedict E. M. Steenkamp

  • University of Groningen, Netherlands

    Michel Wedel

About the editors

Michel Wedel (1957) is Professor of Marketing Research at the Department of Economics, University of Groningen, The Netherlands.

Bibliographic Information

  • Book Title: Agricultural Marketing and Consumer Behavior in a Changing World

  • Editors: Berend Wierenga, Aad Tilburg, Klaus Grunert, Jan-Benedict E. M. Steenkamp, Michel Wedel

  • DOI: https://doi.org/10.1007/978-1-4615-6273-3

  • Publisher: Springer New York, NY

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Science+Business Media New York 1997

  • Hardcover ISBN: 978-0-7923-9856-1Published: 28 February 1997

  • Softcover ISBN: 978-1-4613-7879-2Published: 30 September 2012

  • eBook ISBN: 978-1-4615-6273-3Published: 06 December 2012

  • Edition Number: 1

  • Number of Pages: XII, 315

  • Topics: Marketing, Agricultural Economics, Management

Publish with us

Policies and ethics

Back to top

Search

Navigation