Export Development and Promotion: The Role of Public Organizations

1. Front Matter

   Pages i-xix

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2. Export Development and Promotion and Public Organizations: The State-of-the-Art

   1. Front Matter

      Pages 1-1

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   2. Export Promotion and Public Organizations: State-of-the-Art

      • F. H. Seringhaus, Philip J. Rosson

      Pages 3-18

   3. Challenge and Response: The Rise of State Export Development Policies in the U.S.A.

      • James D. McNiven

      Pages 19-44

   4. Export Promotion Organizations in Developing Countries: Their Role, Scope and Function

      • F. H. Seringhaus

      Pages 45-71

3. Challenges in Export Development: Some Regional Perspectives

   1. Front Matter

      Pages 73-74

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   2. Nontraditional Exports in Costa Rica: An Exploration of Public Policy Issues

      • Luis V. Dominguez, Carlos G. Sequeira

      Pages 75-94

   3. Barriers to Exporting: An Exploratory Study of Latin American Companies

      • Mary R. Brooks, Antonio Frances

      Pages 95-118

   4. Export Promotion Policies in Spain and Other E.E.C. Countries: Systems and Performance

      • David Camino

      Pages 119-143

   5. Italian Exporting SMFs and Their Use of Support Services

      • Roberto Sbrana, Monica Siena Tangheroni

      Pages 145-160

4. Evaluating the Role of Public Organizations in Export Promotion

   1. Front Matter

      Pages 161-162

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   2. International Trade Fairs: Firms and Government Exhibits

      • Philip J. Rosson, F. H. Seringhaus

      Pages 163-187

   3. Evaluation of Export Promotion Measures: A Survey of Scottish Food and Drink Exporters

      • A. Diamantopoulos, Bodo B. Schlegelmilch, K. Inglis

      Pages 189-215

   4. Public Support to Export Consortia: The Italian Case

      • Riccardo Lanzara, Riccardo Varaldo, Patrizia Zagnoli

      Pages 217-241

   5. International Marketing and Government Export Promotion in the Netherlands

      • Charles Pahud de Mortanges, Aart P. Van Gent

      Pages 243-271

5. A Case For Successful Intervention: Some New Initiatives

   1. Front Matter

      Pages 273-274

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   2. Changing Small Firms’ Attitudes to Exporting: A Case Study of Successful Intervention

      • W. M. Clarke

      Pages 275-299

   3. Two Educational Initiatives in Public Support for Export

      • John Onto, Nigel Hamley, Jim Bell, Maurice Murray

      Pages 301-315

6. Export Promotion and Public Organizations: Present and Future Research

   1. Front Matter

      Pages 317-317

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   2. Export Promotion and Public Organizations: Present and Future Research

      • Philip J. Rosson, F. H. Seringhaus

      Pages 319-325

Companies succeed in international markets because of their competitive competence which, in large measure, is based on the level of knowledge and skill they bring to their international marketing activities. Public organizations in the export development and promotion field play a facilitating role in this process. Their mandate is to enhance the know-how of exporters and thereby assist foreign market entry, development and expansion. The interaction between these public organizations and the companies they exist to serve is the subject of this book. The book is wide-ranging and up-to-date. The work ofresearchers from 11 countries (in both the developed and developing world) is represented which means that a variety of perspectives are contained in the book. These contributions present the latest thinking on this important matter. The authors of each chapter are objective in their approach. Consequently, considerable attention is paid to the performance of the public organization support programs and activities. Each researcher comes to his/her own conclusions based on the individual work undertaken, but readers will fmd that certain common themes run through many ofthe chapters. The key objectives of the book are: 1. To provide academic researchers with a current and comprehensive treatment of the role played by public organizations in export development and promotion. 2. To expose professional readers (officials in relevant public organizations, consultants in the private sector or in international agencies) to a view of their field of interest that might be broader and more critical than normal.

• Developing Countries
• Export
• Import
• International Marketing
• marketing
• organization

• Wilfrid Laurier University, USA

  F. H. Rolf Seringhaus

• Dalhousie University, USA

  Philip J. Rosson

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