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Label Writing and Planning

A Guide to Good Customer Communication

  • Book
  • © 1995

Overview

Authors:
  1. Tony Holkham
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Table of contents (60 chapters)

  1. Front Matter

    Pages i-1
    Download chapter PDF

  2. Abbreviations

    • Tony Holkham
    Pages 2-7

  3. Abuse

    • Tony Holkham
    Pages 8-11

  4. Artwork

    • Tony Holkham
    Pages 12-13

  5. Attracting Attention

    • Tony Holkham
    Pages 14-15

  6. Bar Codes

    • Tony Holkham
    Pages 16-16

  7. Challenge

    • Tony Holkham
    Pages 17-19

  8. Check Lists

    • Tony Holkham
    Pages 20-27

  9. Chemicals

    • Tony Holkham
    Pages 28-29

  10. Colour

    • Tony Holkham
    Pages 30-33

  11. Common Sense

    • Tony Holkham
    Pages 34-36

  12. Contents & Ingredients

    • Tony Holkham
    Pages 37-37

  13. Costs

    • Tony Holkham
    Pages 38-43

  14. Customer

    • Tony Holkham
    Pages 44-47

  15. Decisions

    • Tony Holkham
    Pages 48-49

  16. Design

    • Tony Holkham
    Pages 50-55

  17. Desk-Top Publishing (DTP)

    • Tony Holkham
    Pages 56-57

  18. Education

    • Tony Holkham
    Pages 58-59

  19. Environment

    • Tony Holkham
    Pages 60-61

  20. Essentials

    • Tony Holkham
    Pages 62-63
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Keywords

About this book

The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.

Bibliographic Information

  • Book Title: Label Writing and Planning

  • Book Subtitle: A Guide to Good Customer Communication

  • Authors: Tony Holkham

  • DOI: https://doi.org/10.1007/978-1-4613-1231-4

  • Publisher: Springer New York, NY

  • eBook Packages: Springer Book Archive

  • Copyright Information: Chapman & Hall 1995

  • Hardcover ISBN: 978-0-7514-0361-9Published: 30 June 1996

  • Softcover ISBN: 978-1-4612-8523-6Published: 17 September 2011

  • eBook ISBN: 978-1-4613-1231-4Published: 06 December 2012

  • Edition Number: 1

  • Number of Pages: XII, 220

  • Topics: Food Science

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