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  • © 2013

Rapid Serial Visual Presentation

Design for Cognition

  • Provides a clear description of RSVP and illustrates its many possible applications to tasks including e-commerce, video fast-forwarding and rewind, TV channel searching and news browsing
  • Offers guidance – based on empirical but persuasive evidence – to interaction designers interested in considering the application of RSVP within their products
  • Includes hitherto unpublished studies of gaze behaviour, clarifying this effect and providing evidence to trigger further research

Part of the book series: SpringerBriefs in Computer Science (BRIEFSCOMPUTER)

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Table of contents (6 chapters)

  1. Front Matter

    Pages i-xi
  2. What is RSVP? And Why do I Need it?

    • Robert Spence, Mark Witkowski
    Pages 1-18
  3. Experimental Evidence

    • Robert Spence, Mark Witkowski
    Pages 19-29
  4. RSVP Modes and Their Properties

    • Robert Spence, Mark Witkowski
    Pages 31-46
  5. Eye-Gaze

    • Robert Spence, Mark Witkowski
    Pages 47-60
  6. Analysing Gaze for RSVP

    • Robert Spence, Mark Witkowski
    Pages 61-82
  7. Design

    • Robert Spence, Mark Witkowski
    Pages 83-102
  8. Back Matter

    Pages 103-110

About this book

A powerful new image presentation technique has evolved over the last twenty years, and its value demonstrated through its support of many and varied common tasks. Conceptually, Rapid Serial Visual Presentation (RSVP) is basically simple, exemplified in the physical world by the rapid riffling of the pages of a book in order to locate a known image.

Advances in computation and graphics processing allow RSVP to be applied flexibly and effectively to a huge variety of common tasks such as window shopping, video fast-forward and rewind, TV channel selection and product browsing. At its heart is a remarkable feature of the human visual processing system known as pre-attentive processing, one which supports the recognition of a known image within as little as one hundred milliseconds and without conscious cognitive effort.

Knowledge of pre-attentive processing, together with extensive empirical evidence concerning RSVP, has allowed the authors to provide useful guidance to interaction designers wishing to explore the relevance of RSVP to an application, guidance which is supported by a variety of illustrative examples.

Authors and Affiliations

  • Department of Electrical and Electronic, Imperial College London, London, United Kingdom

    Robert Spence, Mark Witkowski

Bibliographic Information

Buy it now

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access