Overview
- Covers emerging topics in digital media and communication, including social networking, the blogosphere, digital cinema, and video games
- Features case studies across a wide spectrum, from digital coverage of the Beijing Olympics to community building through Facebook and Twitter
- Highlights economic and business implications of digital technologies, with a focus on future direction of the media industry
- Includes supplementary material: sn.pub/extras
Part of the book series: The Economics of Information, Communication, and Entertainment (ECOINFORM)
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Table of contents (11 chapters)
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Front Matter
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The Changing World of Advertising and Consumer Behavior
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Front Matter
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Introduction: The End of Media As We Know It?
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The Changing World of Advertising and Consumer Behavior
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Front Matter
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The Changing Face of Traditional Media: The News Business Case Study
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Front Matter
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Media Reinvented: Case Studies of Transitioning into a Digital Age
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Front Matter
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Back Matter
Keywords
About this book
Editors and Affiliations
About the editor
Gali Einav was most recently the Director of Digital Technology Research at NBC Universal, where she oversaw strategic and consumer research across various digital technologies, including VOD, mobile, and online media. Building on her work at Columbia University’s Interactive Design Lab, she has specialized in researching the use and content of interactive media, with a focus on the state of interactive television in the US and the UK. She has taught television and media studies at the New School of Communications in Tel Aviv, and has also worked as a senior producer and journalist in Israel, where she produced, researched, and brought to air numerous investigative reports, documentaries, and in-depth interviews. She holds a Ph.D. in Communications from Columbia University’s School of Journalism and has contributed chapters to several publications, including Internet Television (Noam, et al., eds., Erlbaum, 2003), P2P Video (Noam and Pupillo, eds., Springer, 2008), and Television Goes Digital (Gerbarg, ed., Springer, 2009). Currently, she resides in Israel, consulting to digital media startups.
Bibliographic Information
Book Title: Transitioned Media
Book Subtitle: A Turning Point into the Digital Realm
Editors: Gali Einav
Series Title: The Economics of Information, Communication, and Entertainment
DOI: https://doi.org/10.1007/978-1-4419-6099-3
Publisher: Springer New York, NY
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Science+Business Media, LLC 2010
Hardcover ISBN: 978-1-4419-6098-6Published: 06 August 2010
Softcover ISBN: 978-1-4614-2637-0Published: 13 October 2012
eBook ISBN: 978-1-4419-6099-3Published: 27 July 2010
Series ISSN: 1868-0453
Series E-ISSN: 1868-0461
Edition Number: 1
Number of Pages: XX, 168
Topics: Media Management, Economic Policy, Innovation/Technology Management