Managing in Uncertainty: Theory and Practice

1. Front Matter

   Pages i-xiii

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2. Finance

   1. Front Matter

      Pages 1-1

      PDF

   2. Country Risk Assessment

      1. A Review of Country Risk Assessment Approaches: New Empirical Evidence

         • Constantin Zopounidis, Konstantina Pentaraki, Michael Doumpos

         Pages 5-22

      2. Political Risk and Stock Market Development

         • Costas Siriopoulos, Dimitrios Asteriou

         Pages 23-30

      3. Construction of a Simplified Index of Country Risk: The Case of Europe

         • Juan Carlos Ayala Calvo, Txomin Iturralde Jainaga, Arturo Rodríguez Castellanos

         Pages 31-45

   3. Quantitative Techniques in Business Economics

      1. The Importance of Order for the Decision in Uncertainty

         • Jaume Gil Aluja

         Pages 49-61

      2. Business and Economic Education - Criteria for Choice of Studies and Student Expectations

         • Iordanis N. Floropoulos, Charalambos T. Spathis, Dimitrios V. Kousenidis, Christos I. Negakis

         Pages 63-72

      3. Chaotic Oscillations in Real Economic Time Series Data: Evaluation of Logistic Model Fit and Forecasting Performance

         • John Dimoticalis, Sotiris Zontos, Christos H. Skiadas

         Pages 73-92

      4. Evaluation of a Neuro-Fuzzy Scheme Forecasting Exchange Rates

         • George Tselentis, George Dounias

         Pages 93-101

      5. Economics of Energy and Treatment of Uncertainty to Incorporate Environmental Considerations in Investment Decisions

         • D. Diakoulaki, S. Mirasgedis, L. Papayannakis

         Pages 103-117

      6. Mergers in the Spanish Savings Banks and their Presence in the Market: A Cause-Effect Analysis on an Autonomous Scale

         • Enrique J. Buch Gómez, Roberto Cabaleiro Casal

         Pages 119-135

   4. Portfolio Management Techniques

      1. On Distributions for Stock Returns: A Survey of Empirical Investigations

         • József Varga

         Pages 139-151

      2. A Case Study of Use of Artificial Options in the Athens Stock Exchange

         • Michael Michalopoulos, Constantin Zopounidis

         Pages 153-160

   5. Multicriteria Analysis in Credit Cards Assessment

      1. Multicriteria Decision Aid in Credit Cards Assessment

         • Constantin Zopounidis, Panos M. Pardalos, Michael Doumpos, Thelma Mavridou

         Pages 163-178

3. Marketing

   1. Front Matter

      Pages 179-179

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   2. Advertising Techniques and Consumer Policy

      1. Memory-Based Advertising Effectiveness Techniques: Recall versus Recognition

         • Asunción Beerli Palacio, Josefa D. Martín Santana

         Pages 183-201

      2. Controlling Uncertainty in a Spanish National and European Setting Faced with Illicit Advertising

         • Agueda Esteban Talaya, Cristina Olarte Pacual, Eva Reinares Lara, Manuela Saco Vázquez

         Pages 203-213

      3. Theory and Practice about Risk in the Incorrect Management Associations Between Store Image and Private Label Products in Spanish Supermarkets

         • Agueda Esteban Talaya, Pedro Reinares Lara, Mercedes Rozano Suplet

         Pages 215-230

      4. The Effectiveness of the Shopwindow and its Relationship with the Types of Consumer Purchase. An Empirical Study

         • Ma. del Rocío Martínez Torres, Ma. Elena Sánchez del Río Vázquez, María Sancho Mejías, Manuela Vega Vázquez

         Pages 231-243

   3. Artificial Intelligence, Multicriteria Analysis and Marketing Decisions

      1. Identifying Consumer’s Preferences Using Artificial Neural Network Techniques

         • Nikolaos F. Matsatsinis, Christos N. Hatzis, Andreas P. Samaras

         Pages 247-259

This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing.
Audience: Researchers and professionals from operations research, management science and economics.

• Advertising
• Finance
• business
• business economics
• calculus
• development
• management
• marketing
• operations research
• performance

• Technical University of Crete, Chania, Greece

  Constantin Zopounidis

• University of Florida, USA

  Panos M. Pardalos

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