Overview
- Editors:
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Jörg Müller
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, Laboratories, Deutsche Telekom AG, Berlin, Germany
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Florian Alt
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University of Stuttgart, Stuttgart, Germany
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Daniel Michelis
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Anhalt University of Applied Science, Bernburg, Germany
- First and defining book for the field of Pervasive Advertising.
- Includes newest technologies from Pervasive Computing, as they can be applied to advertising.
- First book on advertising to bring together authors from Pervasive Computing and Marketing.
- Combines presentation of new technologies with experiences from their application.
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Table of contents (17 chapters)
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- Jörg Müller, Florian Alt, Daniel Michelis
Pages 1-29
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- Peter van Waart, Ingrid Mulder, Cees de Bont
Pages 57-81
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- Kurt Partridge, Bo Begole
Pages 83-101
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- Hamed Haddadi, Pan Hui, Tristan Henderson, Ian Brown
Pages 119-137
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- Rui José, Jorge C. S. Cardoso
Pages 139-157
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- Christine Bauer, Sarah Spiekermann
Pages 159-183
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- Martin Strohbach, Martin Bauer, Miquel Martin, Benjamin Hebgen
Pages 185-205
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- Erica Dubach Spiegler, Christian Hildebrand, Florian Michahelles
Pages 207-225
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- Ian Wakeman, Ann Light, Jon Robinson, Dan Chalmers, Anirban Basu
Pages 247-267
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- Nick Taylor, Keith Cheverst
Pages 269-286
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- Johann Schrammel, Elke Mattheiss, Susen Döbelt, Lucas Paletta, Alexander Almer, Manfred Tscheligi
Pages 287-307
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- Wolfgang Reitberger, Alexander Meschtscherjakov, Thomas Mirlacher, Manfred Tscheligi
Pages 309-323
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Back Matter
Pages 361-364
About this book
This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.
Editors and Affiliations
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, Laboratories, Deutsche Telekom AG, Berlin, Germany
Jörg Müller
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University of Stuttgart, Stuttgart, Germany
Florian Alt
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Anhalt University of Applied Science, Bernburg, Germany
Daniel Michelis
