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Business Research Projects for Students

  • Book
  • © 1991

Overview

Authors:
  1. A. D. Jankowicz

    1. Teesside Business School, Cleveland, USA

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Table of contents (13 chapters)

  1. Front Matter

    Pages i-xii
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  2. Getting Started

    1. Front Matter

      Pages 1-1
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    2. Introduction

      • A. D. Jankowicz
      Pages 3-6

    3. The purpose and objectives of a project

      • A. D. Jankowicz
      Pages 7-23

    4. Choosing a topic

      • A. D. Jankowicz
      Pages 24-39

    5. Standards of assessment

      • A. D. Jankowicz
      Pages 40-61

    6. Getting organized for takeoff

      • A. D. Jankowicz
      Pages 62-78

  3. Key Issues in Depth

    1. Front Matter

      Pages 79-79
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    2. What is research anyway?

      • A. D. Jankowicz
      Pages 81-96

    3. The role you’re in

      • A. D. Jankowicz
      Pages 97-115

    4. Reviewing and using the literature

      • A. D. Jankowicz
      Pages 116-136

  4. A Guide to Empirical Work

    1. Front Matter

      Pages 137-137
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    2. Planning empirical work

      • A. D. Jankowicz
      Pages 139-156

    3. Methods and techniques: an overview of the main issues

      • A. D. Jankowicz
      Pages 157-177

    4. Semi-structured, open-ended techniques

      • A. D. Jankowicz
      Pages 178-204

    5. Fully structured techniques

      • A. D. Jankowicz
      Pages 205-233

    6. Further techniques

      • A. D. Jankowicz
      Pages 234-258

  5. Back Matter

    Pages 259-277
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Keywords

About this book

The idea for this book came about one Friday afternoon towards the end of a summer term. I was giving the third project tutorial of the afternoon. The first had been to a BA (Business Studies) student, the second to a part-time MBA student, and the third to a student registered on the Diploma in Personnel Management programme, and a great variety of issues had been dealt with during the course of the time involved. Nevertheless, I noticed that some of the material was common to all three students. I found myself thinking that I was repeating myself, and wanting to get through the basics as quickly as possible so that we could move on to the specifics of each particular project, which we both, each student and I, found more interesting to deal with. Unfortunately, the basics were precisely those topics which I considered essential to the success of any project. What's more, they dealt with the sort of material which wouldn't, on the whole, have occurred spontaneously to many students, and so it was a necessary part of my job to go through them. One or two could be dealt with by issuing a handout, and the student could be referred to the library for some of the rest, but there wasn't a systematic written compilation of all the points that I needed to make.

Authors and Affiliations

  • Teesside Business School, Cleveland, USA

    A. D. Jankowicz

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