Health Services and Health Hazards: The Employee’s Need to Know

1. Front Matter

   Pages i-viii

   PDF

2. Context and Issues

   1. Front Matter

      Pages 1-1

      PDF

   2. Introduction

      • Richard H. Egdahl, Diana Chapman Walsh

      Pages 3-12

   3. Health Care Advertising and Marketing: The Lady, or the Tiger?

      • Richard H. Egdahl, Diana Chapman Walsh

      Pages 13-46

   4. Solicitation, HMOs, and Employee Choices

      • Richard H. Egdahl, Diana Chapman Walsh

      Pages 47-59

   5. Occupational Health Hazards: Management and Labor in a Vital Interaction

      • Richard H. Egdahl, Diana Chapman Walsh

      Pages 60-82

   6. Summing Up

      • Richard H. Egdahl, Diana Chapman Walsh

      Pages 83-86

   7. Issues for the Future

      • Richard H. Egdahl, Diana Chapman Walsh

      Pages 87-90

3. Back Matter

   Pages 91-97

   PDF

4. Background Papers

   1. Front Matter

      Pages 99-99

      PDF

   2. Advertising by Health Care Professionals: Issues and Prospects

      • Ronald Stiff, Paul N. Bloom

      Pages 101-107

   3. The Consumer Comes First in Professional Advertising

      • Emlyn I. Griffith, Frank C. Abbott

      Pages 108-113

   4. The Availability of Health Information

      • George R. Dunlop

      Pages 114-116

   5. Going Public on Health Care Reform

      • H. Cranston Lawton

      Pages 117-119

   6. Hospitals Face a Marketing Future

      • Donald R. Giller

      Pages 120-123

   7. Eyeglasses: The Public’s Right to Know

      • Robert D. Reinecke

      Pages 124-127

   8. ERISA: An Opportunity for Better Communication of Employee Health Benefit Plans

      • Linda Kay Stokes

      Pages 128-133

   9. HCHP Successes and Failures in Communicating Information to Its Publics

      • Robert S. Lurie, Robert L. Biblo

      Pages 134-145

   10. Information Barriers to HMO Development

       • Kenneth J. Linde, George B. Strumpf

       Pages 146-152

   11. Barriers to Promoting Prepaid Dental Programs

       • Joseph Boffa, Barry Rabner

       Pages 153-155

Close followers of the evolution of the Series on Industry and Health Care will recognize in this fourth volume some continuity and some change. The essential concept behind the series remains: here, as before, we are looking to private industry as a potential agent of change in the American health care delivery system. We have made some structural accommodations, however, to comments received from readers in industry and in health services. The original concept of a topical monograph supplemented by a separate hardbound volume of background papers has yielded to the present formula in which each volume is complete in itself. The series continues to draw much of its material from interdisciplinary working conferences convened by the Bos­ ton University Center for Industry and Health Care. Rather than publish confer­ ence proceedings, we have again undertaken to analyze the discussions and to integrate with them some timely background materials. Readers have found this format a major improvement over traditional conference reports and sum­ maries.

• Arbeitsmedizin
• Gesundheitswesen
• Health
• Vereinigte Staaten /Gesellschaft, Sozialwissenschaften
• care
• communication
• development
• evolution
• health care
• health services
• hospital
• hospitals
• management
• occupational medicine
• Öffentlichkeitsarbeit

• Center for Industry and Health Care, Boston University Health Policy Institute, Boston, USA

  Richard H. Egdahl, Diana Chapman Walsh

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