Skip to main content
SpringerLink
Log in
Book cover

Business Statistics for Competitive Advantage with Excel 2007

Basics, Model Building and Cases

  • Textbook
  • © 2009

Overview

Authors:
  1. Cynthia Fraser

    1. McIntire School of Commerce, University of Virginia, Charlottesville, USA

    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Numerous real-world business examples, cases and problems help students see how they might use statistics to advantage in their careers.
  • Screen shots of Excel make production of statistics easy.
  • Sample memos and PowerPoints illustrate translation of results into easily understood english.
  • Includes supplementary material: sn.pub/extras

  • 27k Accesses

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 69.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (13 chapters)

  1. Front Matter

    Pages i-xviii
    Download chapter PDF

  2. Statistics for Decision Making and Competitive Advantage

    Pages 1-3

  3. Describing Your Data

    Pages 5-34

  4. Hypothesis Tests, Confidence Intervals and Simulation to Infer Population Characteristics and Differences

    Pages 35-89

  5. Quantifying the Influence of Performance Drivers and Forecasting: Regression

    Pages 91-133

  6. Marketing Segmentation with Descriptive Statistics, Inference, Hypothesis Tests and Regression

    Pages 135-148

  7. Finance Application: Portfolio Analysis with a Market Index as a Leading Indicator in Simple Linear Regression

    Pages 149-170

  8. Association between Two Categorical Variables: Contingency Analysis with Chi Square

    Pages 171-199

  9. Building Multiple Regression Models

    Pages 201-234

  10. Model Building and Forecasting with Multicollinear Time Series

    Pages 235-273

  11. Indicator Variables

    Pages 275-312

  12. Nonlinear Multiple Regression Models

    Pages 313-341

  13. Indicator Interactions for Structural Differences or Changes in Response

    Pages 343-375

  14. Logit Regression for Bounded Responses

    Pages 377-403

  15. Back Matter

    Pages 405-410
    Download chapter PDF
Back to top

Keywords

About this book

Exceptional managers know that they can create competitive advantages by basing decisions on performance response under alternative scenarios. To create these advantages, managers need to understand how to use statistics to provide information on performance response under alternative scenarios. Statistics are created to make better decisions. Statistics are essential and relevant. Statistics must be easily and quickly produced using widely available software, Excel. Then results must be translated into general business language and illustrated with compelling graphics to make them understandable and usable by decision makers. This book helps students master this process of using statistics to create competitive advantages as decision makers. Statistics are essential, relevant, easy to produce, easy to understand, valuable, and fun, when used to create competitive advantage. The Examples, Assignments, And Cases Used To Illustrate Statistics For Decision Making Come From Business Problems McIntire Corporate Sponsors and Partners, such as Rolls-Royce, Procter & Gamble, and Dell, and the industries that they do business in, provide many realistic examples. The book also features a number of examples of global business problems, including those from important emerging markets in China and India. It is exciting to see how statistics are used to improve decision making in real and important business decisions. This makes it easy to see how statistics can be used to create competitive advantages in similar applications in internships and careers. Learning Is Hands On With Excel and Shortcuts

Authors and Affiliations

  • McIntire School of Commerce, University of Virginia, Charlottesville, USA

    Cynthia Fraser

Bibliographic Information

Publish with us

Policies and ethics

Back to top

Search

Navigation