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The Hands-On Guide for Science Communicators

A Step-by-Step Approach to Public Outreach

  • Book
  • © 2007

Overview

Authors:
  1. Lars Lindberg Christensen

    1. ESA/ST-ECF, NASA/ESA Hubble Space Telescope, Garching, Munich, Germany

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  • The practical nature of this Guide gives the necessary "shortcuts" to produce outreach products of high quality

  • Concepts are explained with simple terms and illustrative examples

  • Check lists and short "to-the-point" overviews enable rapid progress and quick results

  • No similar "hands-on" book exists on the market

  • The Guide is written by a competent person with a highly respected track record in the field

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Table of contents (24 chapters)

  1. Front Matter

    Pages i-xv
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  2. Setting the scene

    1. Front Matter

      Pages 1-1
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    2. Science Communication

      Pages 3-6

    3. The Communication Process

      Pages 7-15

    4. The Communication Office

      Pages 17-25

  3. The production

    1. Front Matter

      Pages 27-27
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    2. Overview Of The Production Chain

      Pages 29-34

    3. Target Groups

      Pages 35-44

    4. Product Types

      Pages 45-47

    5. Written Communication

      Pages 49-59

    6. Press Releases

      Pages 61-75

    7. Production Of Printed Products

      Pages 77-78

    8. Visual Communication

      Pages 81-92

    9. Technical Set-Up

      Pages 93-94

    10. Distribution

      Pages 95-101

    11. Evaluation and Archiving

      Pages 103-113

  4. Selected topics

    1. Front Matter

      Pages 115-115
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    2. Making Websites

      Pages 117-130

    3. Video Production

      Pages 131-154

    4. Crisis Communication

      Pages 155-160
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Keywords

About this book

Many people know something about communication – it is after all an innate human ability – but a full comprehension of how to do science communication effectively is not acquired easily. This Guide touches upon all aspects of science communication, revealing a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising and much more. New science communicators will find this Guide both helpful and inspirational.

Reviews

From the reviews:

"Here is a milestone of its kind that can be recommended to anybody involved, to any degree, in scientific communication, particularly in astronomy. … The guide is completed by a well-furnished glossary, an index, and lists of references and web links. … The book is very well presented, written in a good-humoured style, with an abundance of illustrations and practical details, together with examples from physics and astronomy. … this book will also be useful to the ordinary scientist in their daily professional communications." (A. Heck, The Observatory, Vol. 127 (1199), 2007)

"Lars Lindberg Christensen … has written a tour-de-force of practical information and advice for would-be science communicators. This softcover book offers a spectacular array of charts, tables, checklists, and case examples. … This is a book where you find both philosophical justifications for science communications and the most detailed practical data … . I highly recommend it." (Stephen P. Maran, Spark, Issue 7, January, 2009)

Authors and Affiliations

  • ESA/ST-ECF, NASA/ESA Hubble Space Telescope, Garching, Munich, Germany

    Lars Lindberg Christensen

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