Overview
- Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing
- One of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field
- Includes supplementary material: sn.pub/extras
Part of the book series: International Series in Quantitative Marketing (ISQM, volume 16)
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Table of contents (11 chapters)
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Front Matter
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New Products and Existing Product Portfolio Management
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Back Matter
Keywords
About this book
Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the internet space.
Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies.
Editors and Affiliations
Bibliographic Information
Book Title: Managing Business Interfaces
Book Subtitle: Marketing and Engineering Issues in the Supply Chain and Internet Domains
Editors: Amiya K. Chakravarty, Jehoshua Eliashberg
Series Title: International Series in Quantitative Marketing
DOI: https://doi.org/10.1007/b106523
Publisher: Springer New York, NY
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag US 2004
Hardcover ISBN: 978-1-4020-7614-5Published: 31 December 2003
Softcover ISBN: 978-0-387-24378-8Published: 29 March 2005
eBook ISBN: 978-0-387-25002-1Published: 03 March 2006
Series ISSN: 0923-6716
Series E-ISSN: 2199-1057
Edition Number: 1
Number of Pages: XII, 332
Additional Information: Hardcover edition published with the subtitle " Marketing, Engineering, and Manufacturing Perspectives"
Topics: Business Strategy/Leadership, Business and Management, general, Organization, Marketing, Operations Management, Engineering Economics, Organization, Logistics, Marketing