Designing and Evaluating E-Management Decision Tools

Designing and Evaluating E-Managemnet Decision Tools presents the most relevant concepts for designing intelligent decision tools in an Internet-based multimedia environment and assessing the tools using concepts of statistical design of experiments. The design principle is based on the visual interactive decision modeling (VIDEMO) paradigm. Several case studies are discussed in detail, referring to online preference elicitation, collaborative decision making, negotiation and conflict resolution, and marketing decision optimization. 

(See www.beroggi.net for more info on the book and Visual Interactive Decision Modeling)

• Marketing
• decision support systems
• experimental assessment
• internet
• modeling
• multimedia information systems
• optimization
• prototyping

From the reviews:

"This tightly organized volume summarizes the author’s work of nearly a decade, wherein he addresses his view of integrating decision models into Internet-multimedia technologies. Densely packed with information … . The compact volume contains seven chapters, a short preface, a reference list … .This volume might be an excellent adjunct to a graduate-level course in decision management, using the density of the text, and mathematical models, as motivation to delve deeper into specific areas of concern in the design and evaluation of e-management systems." (Computing Reviews, April, 2005)

• Zurich School of Business Administration, Zurich, Switzerland

  Giampiero E. G. Beroggi

Giampiero E.G. Beroggi is professor and head of MIS at the Zurich School of Business and Administration (HWZ). He was a visiting professor at the Swiss Federal Institute of Technology (ETH) and associate professor at Delft University of Technology. He holds a M.S. in Operations Research and Statistics and a Ph.D. (Modeling Real-Time Decision Making) both from Rensselaer Polytechnic Institute, Troy, New York.

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