The Springer Corporate Americas Sales and Marketing teams held the first of their 2012 eContent Summits in Toronto, Ontario on February 28th. This year we partnered with the Special Libraries Association local Toronto Chapter, home for many corporate and health information professionals to learn more about their profession. The SLA Toronto Chapter, alongside other local chapters including the Toronto Medical Libraries Association and the Ontario Medical Association, promoted the event to their members to ensure that the meeting was a success.
And it was! More than 35 librarians from law firms, financial institutions, engineering companies and local hospitals attended the Summit, prompting SLA Toronto Chapter President and member of the Canadian Broadcasting Corporation, Laura Warner, to comment after the event“the SLA Toronto community is a buzz with rave reviews of Springer…”
We were particularly pleased when SLA Board member (and thought provoking info-pro) Mary Ellen Bates agreed to deliver the keynote address. The always exuberant, and sometimes controversial, Bates shared her tips on how to get a "seat at the table”. Stating that information professionals need to think differently about how they present themselves, Bates shook the crowd into her ideologue that effective communication requires an entirely different and ever-changing approach when addressing corporate and hospital executives. Of course, being a trained librarian, she recognizes the importance of this approach, and likened it with an analogy of the IBM artificial intelligence computer system, Watson, famed for pummeling its competitors in the first ever human vs machine match on trivia gameshow Jeopardy! But despite the “get tough” advice, Bates described the library profession as “Google-proof, Watson-proof: Intelligence filters to the info-sphere" and she urged the attendees to reinvent themselves and gain three new skills; a challenge not lost on her captivated audience.
Springer also invited three of our esteemed customers to discuss their perspective on what works and what doesn’t in the corporate library setting. Hearing from your peers can resonate more audibly than most others across all industries so we were pleased to welcome Nola Heyns (Eli Lilly), Dorothy Mason (Alcatel-Lucent) and Beth Anselm (SAP) to the panel discussion. Topics included the basics of implementing eContent, negotiating contracts, mobility needs from users and even how to build an app for your library.
Closing out the day was a presentation from Marc Iacono-Harris (Executive Licensing Manager) and Michael Yagnow (Account Manager, Hospital and Environment Market) who worked together to give an overview of Springer for R & D and Hospitals & Health. Marc was able to introduce and demo our new rd.springer.com platform and Michael Yagnow addressed the content we have for our Hospital market. One attendee survey said “New industry-specific facet is great!”
We also held a successful event in Philadelphia on March 28th with over 40 attendees! Overall, we have a great agenda for the meeting and we look forward to our upcoming workshops in Palo Alto, CA on April 26th!
Stacey Bowers, Marketing and Account Development Manager