In the Spotlight: Nuclear Medicine
Ute Heilman on Springer's Nuclear Medicine Program
As editorial director I supervise major areas in clinical medicine like radiology, nuclear medicine, oncology or intensive care medicine.
We publish books and journals in cooperation with a global team and focus on new developments, applications in daily practice and the needs of our readers for their daily work
What trends do you see in Nuclear Medicine form the publishing side?
Nuclear medicine stays challenging. With the ongoing developments in hybrid imaging we can combine our publishing effort in radiology/CT/MRI modalities and nuclear medicine to transfer information to both target groups. With new open access journals like EJNMMIRes (European Journal of Nuclear medicine and molecular imaging Research) we add variable publishing models and offer more options for the information transfer.
What has changed in the area over the last years?
Nuclear medicine has constantly moved forward and innovations like hybrid imaging improve patient care and diagnosis. With decreasing budgets and as an effect of the financial crisis doctors’ travel less to conferences and meetings and the more important become offers to get information online and electronic. This is an important task for the publisher to disseminate knowledge approved by peer reviewers that is easily accessible.
What do you think about the mobile technology movement, and where do you see it going for medicine in general?
We have developed the first apps for journals and they are widely used. Information is increasing so fast that it is impossible to stay abreast everywhere and in any field if there are no channels to retrieve the information in a digestible way. Our authors and readers have access to our journals and books 24 hours per day from any place in the world. Mobile technology will play an increasing role in a progressing globalization.
How do you work with societies and what do they bring to your program?
We publish many journals that are society affiliated. Beyond offering them our expertise in publishing of peer reviewed papers we also care for vast dissemination beyond their membership. In exchange they help us to reach their members and affiliated groups and cooperate to make the journals more visible. Members of societies are our potential authors and readers and represent a huge group. Interaction and cooperation with related societies of various countries and continents can offer reciprocal access to their journals and bring the community together.
How important to you is it that your journals are listed with PudMed?
Doctors use PubMed as their major search engine when looking for articles or references they like to cite in their publications. They usually do not switch to other search systems but select what is offered there. Therefore it is of utmost importance that journals are listed in PubMed and findable. A good record in Pubmed then leads as well to more citations and this has a positive effect on the impact factor.