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  • © 2017

Understanding Attractive Work in a Globalized World

Studies from India and Sweden

  • Analyses the concept of attractive workplace from a multicultural perspective

  • Demonstrates new perspectives of carrying out cross-cultural research

  • Emphasizes CSR and equal opportunities as organizational values for identifying attractive workplaces

  • Includes supplementary material: sn.pub/extras

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Table of contents (13 chapters)

  1. Front Matter

    Pages i-xxx
  2. Attractive Work in a Globalized Context

    • Urmi Nanda Biswas, Karin Allard, Anders Pousette, Annika Härenstam
    Pages 1-25
  3. Employer Branding and Attractive Work

    • Urmi Nanda Biswas, Karin Allard, Anders Pousette, Annika Härenstam
    Pages 27-35
  4. Corporate Social Responsibility and Equal Opportunities for Men and Women as Organizational Values

    • Urmi Nanda Biswas, Karin Allard, Anders Pousette, Annika Härenstam
    Pages 37-72
  5. Multicultural Perspectives on Attractive Work

    • Urmi Nanda Biswas, Karin Allard, Anders Pousette, Annika Härenstam
    Pages 73-84
  6. Study Design and Methodologies

    • Urmi Nanda Biswas, Karin Allard, Anders Pousette, Annika Härenstam
    Pages 85-122
  7. The Manufacturing Sector

    • Urmi Nanda Biswas, Karin Allard, Anders Pousette, Annika Härenstam
    Pages 123-150
  8. The Information Technology Sector

    • Urmi Nanda Biswas, Karin Allard, Anders Pousette, Annika Härenstam
    Pages 151-174
  9. The Education Sector

    • Urmi Nanda Biswas, Karin Allard, Anders Pousette, Annika Härenstam
    Pages 175-198
  10. The Healthcare Sector

    • Urmi Nanda Biswas, Karin Allard, Anders Pousette, Annika Härenstam
    Pages 199-224
  11. Attractive Values Across Sectors in Sweden and India

    • Urmi Nanda Biswas, Karin Allard, Anders Pousette, Annika Härenstam
    Pages 241-264
  12. Major Findings and Insights

    • Urmi Nanda Biswas, Karin Allard, Anders Pousette, Annika Härenstam
    Pages 265-295
  13. Implications for Stakeholders and Recommendations for Attractive Work

    • Urmi Nanda Biswas, Karin Allard, Anders Pousette, Annika Härenstam
    Pages 297-308

About this book

This book discusses organizational values and their implications for perceived attractiveness and effectiveness of the workplace through cross-cultural research in India and Sweden. The authors provide information on how organizational values are conceptualized, presented and perceived by manager-level employees through cases from manufacturing, information technology (IT), healthcare, and education sectors in a developing and fast-growing economy like India versus a developed and stabilized economy like Sweden. Comparative results from these two very different countries provide knowledge that can be applied to make the workplace attractive in the context of globalized business processes. 

The authors present corporate social responsibility (CSR) and equal opportunities for men and women in the organization (EO) as important values in making the workplace attractive, where attractiveness is conceived in terms of organizational commitment and employees’ intention to leave. The two selected values are particularly important as India is the first country in the world to come up with a mandatory CSR law, whereas Sweden has a long history of CSR and EO. The book demonstrates how work organizations in both countries are promoting these values to meet the challenges of attraction and retention of employees. 

The findings in this book are based on data gathered from various sources and sample groups in India and Sweden. The book generates insight and valuable information for researchers of organizational psychology, human resource management, cross-cultural management, as well as for work managers and HR professionals.


Authors and Affiliations

  • The M.S. University of Baroda, Vadodara, India

    Urmi Nanda Biswas

  • Department of Sociology and Work Science, University of Gothenburg, Gothenburg, Sweden

    Karin Allard

  • Department of Psychology, University of Gothenburg, Gothenburg, Sweden

    Anders Pousette

  • Department of Psychology, Stockholm University, Stockholm, Sweden

    Annika Härenstam

About the authors

Urmi Nanda Biswas is Professor and Head, Department of Psychology, the M. S. University of Baroda, Vadodara, India.

Karin Allard is Director of the Master Programme, Strategic Human Resource Management and Labour Relations and Senior Lecturer, Department of Sociology and Work Science, University of Gothenburg, Gothenburg, Sweden.

Anders Pousette is Researcher of Occupational and Environmental Medicine, Sahlgrenska Academy, and Assistant Professor at the Department of Psychology, University of Gothenburg, Gothenburg, Sweden.

Annika Härenstam is Professor of Work Science with special focus on work organisation, University of Gothenburg, Gothenburg, Sweden.

Bibliographic Information

Buy it now

Buying options

eBook USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access