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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

An Integrated Sociolinguistics Approach

  • Book
  • © 2017

Overview

Authors:
  1. Wei Feng

    1. School of Foreign Languages, Shanxi University, Taiyuan, Shanxi Province, China

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  • Introduces the newly established framework of corporate identity construction in social media

  • Analyzes the “selling cuteness” communication style of Chinese SNS

  • Compares the variations of corporate identities between state-owned and non-state-owned companies

  • Discusses the impression management strategies used in micro-blogging

  • Includes supplementary material: sn.pub/extras

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-xvi
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  2. Introduction

    • Wei Feng
    Pages 1-11

  3. Literature Review

    • Wei Feng
    Pages 13-47

  4. Theoretical Framework and Research Methods

    • Wei Feng
    Pages 49-55

  5. Heterogeneous Corporate Identities of Banks on Sina Weibo

    • Wei Feng
    Pages 57-64

  6. Framing Who We Are: Impression Management Strategies of Corporate Identity Construction on the Sina Weibo

    • Wei Feng
    Pages 65-93

  7. Followers’ Co-constructing Banks’ Corporate Identity on Weibo

    • Wei Feng
    Pages 95-115

  8. Cross-Bank Variations in Corporate Identity Construction

    • Wei Feng
    Pages 117-127

  9. Conclusion

    • Wei Feng
    Pages 129-138

  10. Back Matter

    Pages 139-152
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Keywords

About this book

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

Authors and Affiliations

  • School of Foreign Languages, Shanxi University, Taiyuan, Shanxi Province, China

    Wei Feng

About the author

Dr. Wei Feng is currently a lecturer at Department of English, School of Foreign Languages, Shanxi University, where she teaches subjects such as Intercultural Communication to postgraduate students and Introduction to Chinese Culture to undergraduates. Her research interests include social media, media discourse and discourse interaction.

Bibliographic Information

  • Book Title: Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

  • Book Subtitle: An Integrated Sociolinguistics Approach

  • Authors: Wei Feng

  • DOI: https://doi.org/10.1007/978-981-10-4469-4

  • Publisher: Springer Singapore

  • eBook Packages: Social Sciences, Social Sciences (R0)

  • Copyright Information: Springer Nature Singapore Pte Ltd. 2017

  • Hardcover ISBN: 978-981-10-4468-7Published: 21 June 2017

  • Softcover ISBN: 978-981-13-5147-1Published: 09 December 2018

  • eBook ISBN: 978-981-10-4469-4Published: 09 June 2017

  • Edition Number: 1

  • Number of Pages: XVI, 152

  • Number of Illustrations: 4 illustrations in colour

  • Topics: Sociolinguistics, Discourse Analysis, Media and Communication

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