Food Consumer Science

Theories, Methods and Application to the Western Balkans

Editors: Barjolle, D., Gorton, M., Milošević Đorđević, J., Stojanović, Ž. (Eds.)

  • Based on research conducted in the course of the FOCUS-BALKANS project
  • Explains the main methods, models, and approaches of food consumer science in a concise and simple way
  • Illustrates each method, using a concrete case study
  • Shows that food consumer science is an ever-more important discipline in the light of growing challenges in public health
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eBook $109.00
price for USA (gross)
  • ISBN 978-94-007-5946-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.00
price for USA
  • ISBN 978-94-007-5945-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $149.00
price for USA
  • ISBN 978-94-017-8053-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies.  Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption.

Table of contents (9 chapters)

  • Introduction

    Barjolle, Dominique (et al.)

    Pages 1-13

  • Theories of Food Choice

    Gorton, Matthew (et al.)

    Pages 15-26

  • Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ)

    Milošević Đorđević, Jasna (et al.)

    Pages 27-41

  • Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries

    Gorton, Matthew (et al.)

    Pages 43-55

  • Exploring an Emerging Market through Focus Groups and Expert Interviews: Health Claim Products in the Western Balkans

    Stojanović, Žaklina (et al.)

    Pages 57-71

Buy this book

eBook $109.00
price for USA (gross)
  • ISBN 978-94-007-5946-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.00
price for USA
  • ISBN 978-94-007-5945-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $149.00
price for USA
  • ISBN 978-94-017-8053-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Food Consumer Science
Book Subtitle
Theories, Methods and Application to the Western Balkans
Editors
  • Dominique Barjolle
  • Matthew Gorton
  • Jasna Milošević Đorđević
  • Žaklina Stojanović
Copyright
2013
Publisher
Springer Netherlands
Copyright Holder
Springer Science+Business Media Dordrecht
eBook ISBN
978-94-007-5946-6
DOI
10.1007/978-94-007-5946-6
Hardcover ISBN
978-94-007-5945-9
Softcover ISBN
978-94-017-8053-7
Edition Number
1
Number of Pages
XVI, 144
Topics