Applying Quality of Life Research

Best Practices in Marketing and their Impact on Quality of Life

Editors: Alves, Helena, Vázquez, José Luis (Eds.)

  • Covers a marketing area of increasing development and interest
  • Provides case studies on marketing best practices and its impact on Quality of Life  
  • Includes brief theory notes helping to obtain a better understanding of Marketing
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eBook $119.00
price for USA (gross)
  • ISBN 978-94-007-5878-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $159.00
price for USA
  • ISBN 978-94-007-5877-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $159.00
price for USA
  • ISBN 978-94-017-8417-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.

About the authors

Helena Alves is assistant professor at the University of Beira Interior, Portugal. She has a PhD in Management and she has been doing research in the area of public and nonprofit marketing. Currently she is editor of the International Review on Public and nonprofit marketing. She Is member of several editorial boards, namely of The service Industries Journal, of the Journal of Business Excellence, of the International Entrepreneurship and Management Journal, and of the Journal of Service Science and Management. She has published some articles in The Service Industries Journal, Total Quality Management, International Review on Public and non-Profit Marketing, Management Decision, Journal of Educational Management, and Services Business, among others, and has authored and co-authored some book chapters.

Table of contents (16 chapters)

  • Quality-of-Life Marketing: An Introduction to the Topic

    Alves, Helena (et al.)

    Pages 3-15

  • Case 1: The Alliance for Appalachia

    Wymer, Walter

    Pages 19-32

  • Case 2: Stakeholders’ Reactions to an Upstream Intervention to Improve Children’s Diets

    Pettigrew, Simone (et al.)

    Pages 33-43

  • Case 3: Marketing Strategy of Museums: The Case of the New Acropolis Museum in Athens, Greece

    Tsiotsou, Rodoula H. (et al.)

    Pages 45-62

  • Case 4: Communicating Town

    Vaňová, Anna (et al.)

    Pages 63-78

Buy this book

eBook $119.00
price for USA (gross)
  • ISBN 978-94-007-5878-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $159.00
price for USA
  • ISBN 978-94-007-5877-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $159.00
price for USA
  • ISBN 978-94-017-8417-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Best Practices in Marketing and their Impact on Quality of Life
Editors
  • Helena Alves
  • José Luis Vázquez
Series Title
Applying Quality of Life Research
Copyright
2013
Publisher
Springer Netherlands
Copyright Holder
Springer Science+Business Media Dordrecht
eBook ISBN
978-94-007-5878-0
DOI
10.1007/978-94-007-5878-0
Hardcover ISBN
978-94-007-5877-3
Softcover ISBN
978-94-017-8417-7
Series ISSN
2213-994X
Edition Number
1
Number of Pages
XIV, 260
Number of Illustrations and Tables
44 b/w illustrations
Topics