SpringerBriefs in Sociology

Marconi's Wireless and the Rhetoric of a New Technology

Authors: Toscano, Aaron

  • Describes how a technology, specifically the wireless, adheres to cultural values
  • Provides the first rhetorical analysis of Marconi's wireless explaining how this historical technology fits modernist values of the early 20th century
  • Shows how to apply a rhetorical lens to new technologies
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eBook $34.99
price for USA (gross)
  • ISBN 978-94-007-3977-2
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $49.95
price for USA
  • ISBN 978-94-007-3976-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book examines the discourse surrounding the wireless, created by the Anglo-Italian inventor Guglielmo Marconi. The wireless excited early twentieth-century audiences before it even became a viable black box technology. The wireless adhered to modernist values—speed, efficiency, militarization, and progress. Language surrounding the wireless is a form of technical communication, overlooked by today’s practitioners. This book establishes a broader definition for technical communication by examining a selection of the discourse surrounding Marconi's wireless. The book’s main themes are the following: 1) technical communication is all discourse surrounding technology, 2) the field of technical communication (or technical writing) should incorporate analyses of discourse surrounding technologies into its epistemology, 3) the wireless is a product of the society from which it comes (early twentieth-century Western civilization), and 4) the discourse surrounding the wireless is infused with tropes of progress—speed, efficiency, evolution, and ahistoricity.

Table of contents (7 chapters)

  • The Rhetoric of Technical Communication

    Toscano, Aaron A.

    Pages 1-30

  • Analyzing Technology to Uncover Social Values, Attitudes, and Practices

    Toscano, Aaron A.

    Pages 31-55

  • Marconi’s Representations of the Wireless

    Toscano, Aaron A.

    Pages 57-85

  • Popular Press Representations of Marconi’s Wireless

    Toscano, Aaron A.

    Pages 87-107

  • Tropes of Progress in F. T. Marinetti’s Early Futurist Texts

    Toscano, Aaron A.

    Pages 109-130

Buy this book

eBook $34.99
price for USA (gross)
  • ISBN 978-94-007-3977-2
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $49.95
price for USA
  • ISBN 978-94-007-3976-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Marconi's Wireless and the Rhetoric of a New Technology
Authors
Series Title
SpringerBriefs in Sociology
Copyright
2012
Publisher
Springer Netherlands
Copyright Holder
The Author(s)
eBook ISBN
978-94-007-3977-2
DOI
10.1007/978-94-007-3977-2
Softcover ISBN
978-94-007-3976-5
Series ISSN
2212-6368
Edition Number
1
Number of Pages
XX, 145
Number of Illustrations and Tables
2 b/w illustrations
Topics