ARI - Springer Asia Series

The Reinvention of Distinction

Modernity and the Middle Class in Urban Vietnam

Editors: Nguyen-Marshall, Van, Drummond, Lisa B. Welch, Bélanger, Danièle (Eds.)

  • First major examination of the middle class in Vietnam
  • Based on innovative data analyses (historical chapters) and fieldwork (contemporary chapters)
  • Offers historical and contemporary studies of the middle class in northern and southern Vietnam
  • Brings together leading Vietnam Studies scholars from a range of disciplines (history, anthropology, geography, demography, sociology)
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eBook $119.00
price for USA (gross)
  • ISBN 978-94-007-2306-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $159.00
price for USA
  • ISBN 978-94-007-2305-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $159.00
price for USA
  • ISBN 978-94-007-9949-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This pioneering collection brings together an international group of scholars to explore the Vietnamese middle class. From the leisure pursuits of the colonial middle class to the impact of the new urban rich on landscape of the countryside, this interdisciplinary volume explores the ways in which middle classness has been practiced in a wide range of contexts throughout the 20th century and into the 21st. In addition to offering insights into how middle classness was and is constituted and negotiated, this collection illuminates the cultural and social conditions of two distinctive periods in Vietnamese history. Three historical chapters consider how middle class status was experienced and displayed under French colonialism and in 1960s republican. These chapters offer examinations of middle classness through recreation, consumption, and associational life. Six contemporary studies examine the modes of experimentation and practice within middle class urban Vietnam. Still a sensitive topic politically, the contemporary middle class, nascent but increasingly powerful, is exerting a strong impact on the shape of contemporary society and culture, as well as on urban and rural landscapes. This volume offers a series of studies which critically interrogate the practices of those who engage in or aspire to urban middle-class lifestyles in Vietnam both in the past and in the present.

Table of contents (10 chapters)

  • Introduction: Who Are the Urban Middle Class in Vietnam?

    Bélanger, Danièle (et al.)

    Pages 1-17

  • Advertising, Modernity, and Consumer Culture in Colonial Vietnam

    Dutton, George

    Pages 21-42

  • Cuisine and Social Status Among Urban Vietnamese, 1888–1926

    Peters, Erica J.

    Pages 43-57

  • The Associational Life of the Vietnamese Middle Class in Saigon (1950s–1970s)

    Nguyen-Marshall

    Pages 59-75

  • Middle Class Landscapes in a Transforming City: Hanoi in the 21st Century

    Drummond, Lisa B. Welch

    Pages 79-93

Buy this book

eBook $119.00
price for USA (gross)
  • ISBN 978-94-007-2306-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $159.00
price for USA
  • ISBN 978-94-007-2305-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $159.00
price for USA
  • ISBN 978-94-007-9949-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
The Reinvention of Distinction
Book Subtitle
Modernity and the Middle Class in Urban Vietnam
Editors
  • Van Nguyen-Marshall
  • Lisa B. Welch Drummond
  • Danièle Bélanger
Series Title
ARI - Springer Asia Series
Series Volume
2
Copyright
2012
Publisher
Springer Netherlands
Copyright Holder
Springer Science+Business Media B.V.
eBook ISBN
978-94-007-2306-1
DOI
10.1007/978-94-007-2306-1
Hardcover ISBN
978-94-007-2305-4
Softcover ISBN
978-94-007-9949-3
Series ISSN
2367-105X
Edition Number
1
Number of Pages
VIII, 176
Topics