Overview
- Offers a unique demographic perspectives on consumer behaviour
- Offers concepts and practical methods of analysis of consumer behaviour
- Focusses on household as a major centre of consumer spending
- Provides insights into market segmentation due to age, gender and purchasing power
- Shows the life cycle as an organising framework of consumer preferences
Part of the book series: The Springer Series on Demographic Methods and Population Analysis (PSDE, volume 30)
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Table of contents (12 chapters)
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Front Matter
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Basic Issues: Market Size and Composition
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Front Matter
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Demographic Change, Markets and Consumption
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Front Matter
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Consumption, Income, Age, Cohort and Gender
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Front Matter
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Back Matter
Keywords
- Baby-boom generation
- Basic and progressive products
- Business
- Consumer allocation patterns
- Consumer behaviour
- Consumer income and savings
- Demographic perspective
- Employment
- Fertility, mortality and population age
- Food consumption
- Gendered preferences
- Global markets
- Household consumer spending
- Income and life cycle
- Male and female consumer allocations and progression
- Market segmentation
- Market triggers
- Marketing
- More, least and less developed countries
- Older age product substitution
- One-person households
- Population growth
- Retirement
- Work-related expenditures
About this book
This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers’ priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing.
Reviews
From the reviews:
“A must read for those trying to analyse the people of various places and their changing needs. The narrative of the book is lucid for the students and researchers to understand. … The book illustrates the linking of the market segmentation variables with the demographic profiles. The uniqueness of this book is its explanation of marketing theories with the help of data from the various global markets. … a reference book for the social anthropologists, the marketing experts and the consumer behavior theorists.” (Sarmistha Sarma, DCAS Journal of Management and IT Applications, June-July, 2013)Authors and Affiliations
Bibliographic Information
Book Title: Consumer Demographics and Behaviour
Book Subtitle: Markets are People
Authors: Jo M. Martins, Farhat Yusuf, David A. Swanson
Series Title: The Springer Series on Demographic Methods and Population Analysis
DOI: https://doi.org/10.1007/978-94-007-1855-5
Publisher: Springer Dordrecht
eBook Packages: Humanities, Social Sciences and Law, Social Sciences (R0)
Copyright Information: Springer Netherlands 2012
Hardcover ISBN: 978-94-007-1854-8Published: 02 November 2011
Softcover ISBN: 978-94-007-9323-1Published: 26 January 2014
eBook ISBN: 978-94-007-1855-5Published: 01 November 2011
Series ISSN: 1877-2560
Series E-ISSN: 2215-1990
Edition Number: 1
Number of Pages: XXII, 214
Topics: Demography, Population Economics, Marketing