The Springer Series on Demographic Methods and Population Analysis

Consumer Demographics and Behaviour

Markets are People

Authors: Martins, Jo M., Yusuf, Farhat, Swanson, David A.

  • Offers a unique demographic perspectives on consumer behaviour
  • Offers concepts and practical methods of analysis of consumer behaviour
  • Focusses on household as a major centre of consumer spending
  • Provides insights into market segmentation due to age, gender and purchasing power
  • Shows the life cycle as an organising framework of consumer preferences
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Buy this book

eBook $119.00
price for USA (gross)
  • ISBN 978-94-007-1855-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $159.00
price for USA
  • ISBN 978-94-007-1854-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $159.00
price for USA
  • ISBN 978-94-007-9323-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers’ priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing. 

Reviews

From the reviews:

“A must read for those trying to analyse the people of various places and their changing needs. The narrative of the book is lucid for the students and researchers to understand. … The book illustrates the linking of the market segmentation variables with the demographic profiles. The uniqueness of this book is its explanation of marketing theories with the help of data from the various global markets. … a reference book for the social anthropologists, the marketing experts and the consumer behavior theorists.” (Sarmistha Sarma, DCAS Journal of Management and IT Applications, June-July, 2013)

Table of contents (12 chapters)

  • The Making of Markets

    Martins, Jo M. (et al.)

    Pages 3-14

  • Perspectives on Consumer Behaviour

    Martins, Jo M. (et al.)

    Pages 15-35

  • Towards Consumer Demographic Perspectives

    Martins, Jo M. (et al.)

    Pages 37-52

  • Population Growth in Global Markets

    Martins, Jo M. (et al.)

    Pages 55-70

  • Growth of Global Markets

    Martins, Jo M. (et al.)

    Pages 71-82

Buy this book

eBook $119.00
price for USA (gross)
  • ISBN 978-94-007-1855-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $159.00
price for USA
  • ISBN 978-94-007-1854-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $159.00
price for USA
  • ISBN 978-94-007-9323-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Consumer Demographics and Behaviour
Book Subtitle
Markets are People
Authors
Series Title
The Springer Series on Demographic Methods and Population Analysis
Series Volume
30
Copyright
2012
Publisher
Springer Netherlands
Copyright Holder
Springer Netherlands
eBook ISBN
978-94-007-1855-5
DOI
10.1007/978-94-007-1855-5
Hardcover ISBN
978-94-007-1854-8
Softcover ISBN
978-94-007-9323-1
Series ISSN
1389-6784
Edition Number
1
Number of Pages
XXII, 214
Topics