ASSER International Sports Law Series

Sports Marketing Agreements: Legal, Fiscal and Practical Aspects

Authors: Blackshaw, Ian S.

  • New and evolving subject
  • Review of the main Sports Marketing Agreements
  • Offers practical guidance on negotiating, drafting and interpreting
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Buy this book

eBook $189.00
price for USA (gross)
  • ISBN 978-90-6704-793-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $239.00
price for USA
  • ISBN 978-90-6704-792-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $239.00
price for USA
  • ISBN 978-90-6704-837-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining - as this book uniquely does - both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.

Table of contents (10 chapters)

  • Introductory Remarks

    Ian S. Blackshaw

    Pages 1-2

  • Negotiating Drafting and Interpreting Sports Marketing Agreements: Some General Legal and Practical Points and Considerations

    Ian S. Blackshaw

    Pages 3-16

  • The Importance of Intellectual Property Rights in Sports Event Marketing

    Ian S. Blackshaw

    Pages 17-27

  • Sports Event Management Agreements

    Ian S. Blackshaw

    Pages 73-87

  • Sports Sponsorship Agreements

    Ian S. Blackshaw

    Pages 121-164

Buy this book

eBook $189.00
price for USA (gross)
  • ISBN 978-90-6704-793-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $239.00
price for USA
  • ISBN 978-90-6704-792-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $239.00
price for USA
  • ISBN 978-90-6704-837-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Sports Marketing Agreements: Legal, Fiscal and Practical Aspects
Authors
Series Title
ASSER International Sports Law Series
Copyright
2012
Publisher
T.M.C. Asser Press
Copyright Holder
T.M.C. ASSER PRESS, The Hague, The Netherlands, and the author
eBook ISBN
978-90-6704-793-7
DOI
10.1007/978-90-6704-793-7
Hardcover ISBN
978-90-6704-792-0
Softcover ISBN
978-90-6704-837-8
Series ISSN
1874-6926
Edition Number
1
Number of Pages
XX, 516
Topics