Information Technology and Law Series

Trustmarks in E-Commerce

The Value of Web Seals and the Liability of their Providers

Authors: Balboni, Paolo

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About this book

Chapter 1 * INTRODUCTION 1. Background A few years after the commercialisation of the Internet, it became clear to businesses that the challenge for the coming years would be to win the trust of the consumers. First, consumers need to trust the Internet in general as a new means of communication. Second, consumers need to trust e-c- merce as a new way of transferring ownership or rights to use goods or services by making transactions through a computer-mediated network. Third, consumers need to trust the business practices of a specific company which sells goods or provides services online in order to choose and thus do business with that specific company instead of preferring to deal with an- 1 other one out of an almost unlimited number of options available online. Speaking about trust is comparable to speaking about love: one can talk for hours without reaching any definite conclusion. Trust is a feeling, so it 2 is really difficult to measure and to identify all the factors that affect it. However, as with love, there are some basic rules which, if followed, can at least increase the chances to enhance trust. These rules vary and transform together with the development of society. Nowadays, security and privacy seem to be at the top of the list of consumers’ concerns in online transac- * All the websites quoted in this book were last visited on 11 September 2008.

Buy this book

Hardcover $79.95
price for USA
  • ISBN 978-90-6704-296-3
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.

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Bibliographic Information

Bibliographic Information
Book Title
Trustmarks in E-Commerce
Book Subtitle
The Value of Web Seals and the Liability of their Providers
Authors
Series Title
Information Technology and Law Series
Series Volume
17
Copyright
2009
Publisher
T.M.C. Asser Press
Copyright Holder
T.M.C. Asser Press
Hardcover ISBN
978-90-6704-296-3
Series ISSN
1570-2782
Edition Number
1
Number of Pages
264
Topics