Strategy for Action – I

1. Front Matter

   Pages i-xi

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2. Defining and Understanding Strategic Management

   • Giorgio Gandellini, Alberto Pezzi, Daniela Venanzi

   Pages 1-43

3. External and Internal Analysis of the Environment

   • Giorgio Gandellini, Alberto Pezzi, Daniela Venanzi

   Pages 45-84

The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice. The model which introduces this volume sets the stage for addressing the major phases of the strategic management process: environmental analysis, strategy formulation and development, strategy evaluation and control. Its conceptual and operational structure is described in the first part, together with a practically oriented definition of strategy, and a brief discussion of the logic and benefits of the judgmental modeling approach to decision making. The second part critically addresses the classical approaches to the analysis of the external and internal environmental factors, which have an impact on the “functioning” of the basic model, i.e. the structural characteristics of the industry context, and the companies’ technical, organizational, financial, and human resources, including the translation into operational models of otherwise rather theoretical concepts.

• Competitive strategy
• Environmental analysis
• Strategic decision-making
• Strategic management process
• Strategic models

• , Department of Business & Law, University of Rome III, Rome, Italy

  Giorgio Gandellini, Alberto Pezzi

• , Department of Business & Law, University of Rome III, Italy, Rome, Italy

  Daniela Venanzi

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