Behavioral Decision Theory

Psychological and Mathematical Descriptions of Human Choice Behavior

Authors: Takemura, Kazuhisa

  • Presents the conceptual and mathematical framework of decision-making processes and explains how decision making can be better understood and explained
  • Provides a re-interpretation of existing theories and proposes a new overview of decision behaviors by integrating mathematical and psychological perspectives
  • Introduces a new behavioral decision theory that differs substantially from the theoretical system proposed by Daniel Kahneman and Amos Tversky
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eBook $99.00
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  • ISBN 978-4-431-54580-4
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  • Immediate eBook download after purchase
Hardcover $129.00
price for USA
  • ISBN 978-4-431-54579-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $129.00
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: October 20, 2016
  • ISBN 978-4-431-56216-0
  • Free shipping for individuals worldwide
About this book

This book provides an overview of behavioral decision theory and related research findings. In brief, behavioral decision theory is a general term for descriptive theories to explain the psychological knowledge related to decision-making behavior. It is called a theory, but actually it is a combination of various psychological theories, for which no axiomatic systems, such as the utility theory widely used in economics, have been established; it is often limited to qualitative knowledge. However, as suggested in the studies of H. A. Simon, who won the Nobel Prize for Economics in 1978, and D. Kahneman, who won the prize in 2002,  the psychological methodology and knowledge of behavioral decision theory have been applied widely in such fields as economics, business administration, and engineering, and are expected to become more useful in the future. This book explains various behavioral decision theories related to decision-making processes. Numerous models have been proposed to explain the psychological processes related to such a selection of decision strategies, and this book also introduces some new models that are useful to explain decision-making processes. The book concludes with speculation about the future of modern behavioral decision theories while referring to their relation to fields associated with neuroscience, such as neuroeconomics, that have been developed in recent years. In addition, each chapter includes a bibliography that can be referred to when studying more details related to behavioral decision theory.  Reading this book requires no advanced expertise; nonetheless, an introductory knowledge of psychology, business administration, and economics, and approximately a high school graduate’s level of mathematics should facilitate the reader’s comprehension of the content.

Table of contents (13 chapters)

  • Decision-Making Phenomenon and Behavioral Decision Theory

    Takemura, Kazuhisa

    Pages 3-13

  • Ordinal Utility and Preference Reversal Phenomenon

    Takemura, Kazuhisa

    Pages 17-25

  • Causes of Preference Reversal Phenomenon

    Takemura, Kazuhisa

    Pages 27-35

  • Psychology of Preference Reversals and Prominence Hypothesis

    Takemura, Kazuhisa

    Pages 37-46

  • Expected Utility Theory and Psychology

    Takemura, Kazuhisa

    Pages 49-61

Buy this book

eBook $99.00
price for USA (gross)
  • ISBN 978-4-431-54580-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for USA
  • ISBN 978-4-431-54579-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $129.00
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: October 20, 2016
  • ISBN 978-4-431-56216-0
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
Behavioral Decision Theory
Book Subtitle
Psychological and Mathematical Descriptions of Human Choice Behavior
Authors
Copyright
2014
Publisher
Springer Japan
Copyright Holder
Springer Japan
eBook ISBN
978-4-431-54580-4
DOI
10.1007/978-4-431-54580-4
Hardcover ISBN
978-4-431-54579-8
Softcover ISBN
978-4-431-56216-0
Edition Number
1
Number of Pages
XV, 207
Number of Illustrations and Tables
33 b/w illustrations, 11 illustrations in colour
Topics