Markt- und Unternehmensentwicklung Markets and Organisations

Open Evaluation

Integrating Users into the Selection of New Product Ideas

Authors: Haller, Jörg

  • Publication in the field of economic sciences ​

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eBook $69.99
price for USA (gross)
  • ISBN 978-3-8349-4487-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $89.99
price for USA
  • ISBN 978-3-8349-4486-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Selecting new product or service ideas that are worthwhile to be  exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions. Consequently, solutions are needed that help identifying the most promising ideas. The book “Open Evaluation” proposes a potential solution: integrating external stakeholders into the assessment of product and service ideas by means of IT, i.e. open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation. ​

About the authors

Dr. Jörg B.A. Haller received his PhD in economic sciences from the University of Erlangen-Nuernberg, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Chair of Information Systems I.

Table of contents (22 chapters)

Buy this book

eBook $69.99
price for USA (gross)
  • ISBN 978-3-8349-4487-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $89.99
price for USA
  • ISBN 978-3-8349-4486-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Open Evaluation
Book Subtitle
Integrating Users into the Selection of New Product Ideas
Authors
Series Title
Markt- und Unternehmensentwicklung Markets and Organisations
Copyright
2013
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-8349-4487-0
DOI
10.1007/978-3-8349-4487-0
Softcover ISBN
978-3-8349-4486-3
Edition Number
1
Number of Pages
XXI, 233
Number of Illustrations and Tables
22 b/w illustrations
Topics