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Hybrid Value Creation

  • Book
  • © 2013

Overview

Authors:
  1. Vivek K. Velamuri

    1. HHL Leipzig Graduate School of Managemen, Leipzig, Germany

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  • Systematic Assessment of the State-of-the-art
  • Includes supplementary material: sn.pub/extras

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Table of contents (26 chapters)

  1. Front Matter

    Pages I-XX
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  2. Introduction: Setting the Stage

    1. Front Matter

      Pages 1-1
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    2. The Relevance of Hybrid Value Creation

      • Vivek K. Velamuri
      Pages 3-6

    3. Defining Hybrid Value Creation

      • Vivek K. Velamuri
      Pages 7-8

    4. The Structure of the Thesis

      • Vivek K. Velamuri
      Pages 9-12

  3. Systematic Literature Review: Hybrid Value Creation

    1. Front Matter

      Pages 13-13
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    2. The Rise of Hybrid Value Creation

      • Vivek K. Velamuri
      Pages 15-18

    3. Research Strategy and Analysis

      • Vivek K. Velamuri
      Pages 19-26

    4. Research Categories

      • Vivek K. Velamuri
      Pages 27-45

    5. Discussion and Reflection

      • Vivek K. Velamuri
      Pages 47-53

    6. Conclusion of the Review

      • Vivek K. Velamuri
      Pages 55-55

  4. Empirical Study 1: The Four Clusters of Hybrid Value Creation

    1. Front Matter

      Pages 57-57
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    2. Need and Goals

      • Vivek K. Velamuri
      Pages 59-60

    3. Four Value Creating Attributes

      • Vivek K. Velamuri
      Pages 61-65

    4. Method and Data

      • Vivek K. Velamuri
      Pages 67-76

    5. Case Analysis

      • Vivek K. Velamuri
      Pages 77-85

    6. Findings

      • Vivek K. Velamuri
      Pages 87-91

    7. Reflection and Research Directions

      • Vivek K. Velamuri
      Pages 93-94

  5. Empirical Study 2: The Cluster of Embedded Products

    1. Front Matter

      Pages 95-95
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    2. The Need for Further Research on Embedded Products

      • Vivek K. Velamuri
      Pages 97-98
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About this book

This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Vivek K. Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation. In addition, it helps practitioners to come to grips with understanding the dynamics of hybrid value creation, irrespective of the industry they are in. At the same time directions for future research are identified and provided.​

Authors and Affiliations

  • HHL Leipzig Graduate School of Managemen, Leipzig, Germany

    Vivek K. Velamuri

About the author

J.-Prof. Dr. Vivek K. Velamuri is the Schumpeter Junior Professor of Entrepreneurship and Technology Transfer at HHL Leipzig Graduate School of Management.

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