Innovation und Entrepreneurship

Interdependencies in the Discovery and Adoption of Facebook Applications

An Empirical Investigation

Authors: Mayrhofer, Philip

  • Publication in the fields of management and industrial organization

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eBook $69.99
price for USA (gross)
  • ISBN 978-3-8349-3887-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $89.99
price for USA
  • ISBN 978-3-8349-3886-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data as well as an original panel data set of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies interdependencies such as bandwagon effects between users and spillovers between applications and analyzes whether they contribute to the concentrated market structure. ​

About the authors

Dr. Philip Mayrhofer obtained his doctorate degree at the Institute for Innovation Research, Technology Management and Entrepreneurship (Ludwig-Maximilians-Universität München) under the supervision of Prof. Dietmar Harhoff, Ph. D..

 

Table of contents (6 chapters)

  • Introduction

    Mayrhofer, Philip

    Pages 1-20

  • Capture and curation of a data set on Facebook applications

    Mayrhofer, Philip

    Pages 21-37

  • Descriptive analysis of secondary interdependencies

    Mayrhofer, Philip

    Pages 38-87

  • Interdependencies between users

    Mayrhofer, Philip

    Pages 88-115

  • Interdependencies between applications

    Mayrhofer, Philip

    Pages 116-143

Buy this book

eBook $69.99
price for USA (gross)
  • ISBN 978-3-8349-3887-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $89.99
price for USA
  • ISBN 978-3-8349-3886-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Interdependencies in the Discovery and Adoption of Facebook Applications
Book Subtitle
An Empirical Investigation
Authors
Series Title
Innovation und Entrepreneurship
Copyright
2013
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-8349-3887-9
DOI
10.1007/978-3-8349-3887-9
Softcover ISBN
978-3-8349-3886-2
Edition Number
1
Number of Pages
XVII, 172
Number of Illustrations and Tables
23 b/w illustrations
Topics