Third Party Product Reviews and Consumer Behaviour

A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

Authors: Ziniel, Wolfgang

  • A Dichotomous Measuring of the Influence on Preference, Quality, Value and Purchase Intention​

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eBook $59.99
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  • ISBN 978-3-8349-3633-2
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About this book

Third-Party Product Reviews (TPPRs) are neutral (as far as the producers' interests are concerned) and consumer-orientated product tests that are carried out by experts. The reviews are published in special interest magazines like PC-World, Runner's World, Decanter or Wine Advocate and on the magazines' web pages respectively. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated. Apart from purely descriptive contributions, however, there have not been any studies so far that examine the impact of such test information on purchase behaviour. This work aims at diminishing this gap in marketing research by theoretically and experimentally studying the relevance or TPPRs for product choice decisions on the one hand and for perceived quality, perceived value and purchase intentions on the other hand.​

About the authors

Wolfgang Ziniel completed his doctoral thesis as a research assistant under the supervision of Prof. Reinhold Hatzinger at the Vienna University of Economics and Business. Currently he works in the field of industry and structure analyses and retail research at the Austrian Institute for SME Research in Vienna.

Table of contents (7 chapters)

Buy this book

eBook $59.99
price for USA (gross)
  • ISBN 978-3-8349-3633-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $79.95
price for USA
  • ISBN 978-3-8349-3632-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Third Party Product Reviews and Consumer Behaviour
Book Subtitle
A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
Authors
Copyright
2013
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-8349-3633-2
DOI
10.1007/978-3-8349-3633-2
Softcover ISBN
978-3-8349-3632-5
Edition Number
1
Number of Pages
XXI, 183
Number of Illustrations and Tables
39 b/w illustrations
Topics