Authors:
- Methode zur Spezifizierung und Evaluation von Softwarefunktionalitäten zur kontextorientierten Steuerung des Mobile Marketing?
Part of the book series: Mobile Computing (MOCOM)
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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Graz, Österreich
Wolfgang Lanzer
About the author
Bibliographic Information
Book Title: Kontextsensitive Services für mobile Endgeräte
Book Subtitle: Spezifizierung und Evaluation eines Steuerungsmodells im Mobile Marketing
Authors: Wolfgang Lanzer
Series Title: Mobile Computing
DOI: https://doi.org/10.1007/978-3-8349-3610-3
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden 2012
Softcover ISBN: 978-3-8349-3609-7
eBook ISBN: 978-3-8349-3610-3
Edition Number: 1
Number of Pages: XX, 192
Number of Illustrations: 49 b/w illustrations
Topics: Marketing