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Table of contents(7 chapters)
About this book
About the author
Bibliographic Information
Book Title: Wissensentwicklungskompetenz im Business-to-Business-Bereich
Book Subtitle: Der einzelne Kunde als Wissensquelle
Authors: Ilka Griese
Series Title: Business-to-Business-Marketing
DOI: https://doi.org/10.1007/978-3-8349-6821-0
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-3110-8
eBook ISBN: 978-3-8349-6821-0
Edition Number: 1
Number of Pages: XXII, 352
Number of Illustrations: 32 b/w illustrations
Topics: Marketing