Authors:
- Wirtschaftswissenschaftliche Studie
Part of the book series: Innovatives Markenmanagement (INMA)
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (4 chapters)
-
Front Matter
-
Back Matter
About this book
About the author
Bibliographic Information
Book Title: Die Bestimmung der Repositionierungsintensität von Marken
Book Subtitle: Ein entscheidungsunterstützendes Modell auf Basis von semantischen Netzen
Authors: Tobias Recke
Series Title: Innovatives Markenmanagement
DOI: https://doi.org/10.1007/978-3-8349-6413-7
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2689-0
eBook ISBN: 978-3-8349-6413-7
Series ISSN: 2627-1109
Series E-ISSN: 2627-1117
Edition Number: 1
Number of Pages: XXVII, 453
Number of Illustrations: 86 b/w illustrations
Topics: Marketing