Corporate Branding im Spannungsfeld von Unternehmens- und Marketingkommunikation

Overview

Authors:

• Werner Süss ⁰,
• Ansgar Zerfaß ¹,
• Lisa Dühring ²

1. Werner Süss

   1. Universität Leipzig, Leipzig
      

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2. Ansgar Zerfaß

   1. Universität Leipzig, Leipzig
      

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3. Lisa Dühring

   1. Institut für Kommunikationsund Medienwissenschaften, Universität Leipzig, Leipzig
      

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