Innovation und Entrepreneurship

Organising User Communities for Innovation Management

Authors: Schulz, Celine

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eBook $59.99
price for USA (gross)
  • ISBN 978-3-8349-8711-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
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  • Immediate eBook download after purchase
Softcover $79.99
price for USA
  • ISBN 978-3-8349-2084-3
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About this book

Firms are increasingly realising the importance of social networks. Such networks of customers can play an essential role in assisting firms to organise and prioritise the pool of user information regarding their needs, feedback on existing products as well as ideas for new products. To profit from these communities, it is essential to understand why they exist, how they function and which goals they pursue. Based on survey data from users who are members in user groups of the management software firm Computer Associates, Celine Schulz examines how groups of users can be organised and leveraged by firms for their innovation processes.

About the authors

Dr. Celine Schulz obtained her doctorate at the Institute for Innovation Research, Technology Management and Entrepreneurship (Ludwig-Maximilians-Universität Munich) under the supervision of Prof. Dietmar Harhoff, Ph.D.

Table of contents (5 chapters)

  • Introduction

    Sahling, Florian

    Pages 1-15

  • Determinants of Sharing Information in User Communities

    Sahling, Florian

    Pages 17-44

  • Maximising Benefits from Participating in User Communities

    Sahling, Florian

    Pages 45-74

  • Selecting User Community Collaborators for Innovation Management

    Sahling, Florian

    Pages 75-106

  • Conclusion

    Sahling, Florian

    Pages 107-113

Buy this book

eBook $59.99
price for USA (gross)
  • ISBN 978-3-8349-8711-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $79.99
price for USA
  • ISBN 978-3-8349-2084-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Organising User Communities for Innovation Management
Authors
Series Title
Innovation und Entrepreneurship
Copyright
2010
Publisher
Gabler Verlag
Copyright Holder
Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden
eBook ISBN
978-3-8349-8711-2
DOI
10.1007/978-3-8349-8711-2
Softcover ISBN
978-3-8349-2084-3
Edition Number
1
Number of Pages
XVI, 149
Number of Illustrations and Tables
5 b/w illustrations
Topics