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Entrepreneurship in a European Perspective

Concepts for the Creation and Growth of New Ventures

Authors: Volkmann, Christine K., Tokarski, Kim Oliver, Grünhagen, Marc

  • With comprehension tests and recommended literature

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eBook $44.99
price for USA (gross)
  • ISBN 978-3-8349-8752-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $59.99
price for USA
  • ISBN 978-3-8349-2067-6
  • with online files
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this Textbook

One of the most frequently debated issues in management relates to the reasons for success and failure of new companies, corporate initiatives and projects. This textbook focuses on the management challenges of founding a new venture and managing its growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. In this context the authors comment on entrepreneurial ethics, social entrepreneurship and corporate culture as well. More hands-on management topics like writing a business plan and choosing a legal form for a venture are also covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.

Target Groups
The book is directed towards students and lecturers of Economics, in particular with a focus on Business Management and Entrepreneurship. Business founders and Corporate Management Professionals in business development and corporate entrepreneurship will find important information as well.

Authors
Prof. Dr. Christine K. Volkmann holds the UNESCO Chair of Entrepreneurship and Intercultural Management at the Schumpeter School of Business and Economics at Wuppertal University and is director of the Institute for Entrepreneurship and Innovations Research.
Prof. Dr. Kim Oliver Tokarski is Professor of Business Management and Entrepreneurship at the Bern University of Applied Sciences.
Dr. Marc Grünhagen is Senior Lecturer and Researcher in Entrepreneurship and Innovation at the Schumpeter School of Business and Economics at Wuppertal University.

About the authors

Prof. Dr. Christine K. Volkmann holds the UNESCO Chair of Entrepreneurship and Intercultural Management at the Schumpeter School of Business and Economics at Wuppertal University and is director of the Institute for Entrepreneurship and Innovations Research.
Prof. Dr. Kim Oliver Tokarski is Professor of Business Management and Entrepreneurship at the Bern University of Applied Sciences.
Dr. Marc Grünhagen is Senior Lecturer and Researcher in Entrepreneurship and Innovation at the Schumpeter School of Business and Economics at Wuppertal University.

Table of contents (7 chapters)

  • Basic Principles of Entrepreneurship

    Volkmann, Christine K. (et al.)

    Pages 1-66

  • Processes, Entrepreneurial Opportunity, Innovation

    Volkmann, Christine K. (et al.)

    Pages 67-114

  • The Business Plan and Formation of the Enterprise

    Volkmann, Christine K. (et al.)

    Pages 115-183

  • Marketing

    Volkmann, Christine K. (et al.)

    Pages 185-242

  • Organization and Personnel

    Volkmann, Christine K. (et al.)

    Pages 243-281

Buy this book

eBook $44.99
price for USA (gross)
  • ISBN 978-3-8349-8752-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $59.99
price for USA
  • ISBN 978-3-8349-2067-6
  • with online files
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Entrepreneurship in a European Perspective
Book Subtitle
Concepts for the Creation and Growth of New Ventures
Authors
Copyright
2010
Publisher
Gabler Verlag
Copyright Holder
Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden
eBook ISBN
978-3-8349-8752-5
DOI
10.1007/978-3-8349-8752-5
Softcover ISBN
978-3-8349-2067-6
Edition Number
1
Number of Pages
XXII, 499
Number of Illustrations and Tables
91 b/w illustrations
Topics