Implementing International Services

A Tailorable Method for Market Assessment, Modularization, and Process Transfer

Editors: Böhmann, T., Burr, W., Herrmann, Th., Krcmar, H. (Eds.)

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  • ISBN 978-3-8349-6445-8
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About this book

The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.

About the authors

Prof. Dr. Tilo Böhmann, International Business School of Service Management/University of Hamburg, Germany
Prof. Dr. Wolfgang Burr, University of Stuttgart, Germany
Prof. Dr. Thomas Herrmann, Ruhr-Universität Bochum, Germany
Prof. Dr. Helmut Krcmar, Technische Universität München, Germany

Table of contents (14 chapters)

  • Introduction

    Böhmann, Tilo (et al.)

    Pages 3-13

  • The Internationalization Process in Service Companies

    Edvardsson, Bo (et al.)

    Pages 15-34

  • The MARIS Toolkit in a Nutshell

    Bennewitz, Sandra (et al.)

    Pages 35-61

  • Service Modularization for Customer-Specific Service Design Based on Highly Standardized Services

    Dr. Michael Schermann, Prof. Dr. Tilo Böhmann, Dr. Michael Prilla, et al.

    Pages 101-118

  • Theoretical and Methodological Foundations of the MARIS Choice of Location Method

    Reuter, Ute (et al.)

    Pages 261-273

Buy this book

eBook $84.99
price for USA (gross)
  • ISBN 978-3-8349-6445-8
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $109.00
price for USA
  • ISBN 978-3-8349-1577-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Implementing International Services
Book Subtitle
A Tailorable Method for Market Assessment, Modularization, and Process Transfer
Editors
  • Tilo Böhmann
  • Wolfgang Burr
  • Thomas Herrmann
  • Helmut Krcmar
Copyright
2012
Publisher
Gabler Verlag
Copyright Holder
Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden
eBook ISBN
978-3-8349-6445-8
DOI
10.1007/978-3-8349-6445-8
Softcover ISBN
978-3-8349-1577-1
Edition Number
1
Number of Pages
VIII, 455
Number of Illustrations and Tables
109 b/w illustrations
Topics